FANDOM

  • Tedgill
    Ted Gill is the Chief Product & Innovation Officer at Fandom powered by Wikia. Do you have any questions or feedback for him about the future of advertisements on Fandom? Read this blog (Part 3 of 3) and then leave a comment!

    We've talked to you a lot about advertisements this week and how they should be better on Fandom. In our first blog, we gave you a basic overview of how ads work on the site, to set up the concepts we would be talking about in this conversation. Our second blog took it a step further and talked about how we have already made improvements to programmatic ads, the most common form of ads online. Today, let's talk about direct ads—where we work directly with clients rather than third party ad exchanges—and our vision for ho…

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  • Tedgill
    Ted Gill is the Chief Product & Innovation Officer at Fandom powered by Wikia and has been with the company since 2014. He co-wrote this post with Andrzej Swędrzyński, Senior Vice President of Engineering, who has been with the company since 2010.

    When Fandom—then-Wikia—was founded over ten years ago, the entire point of the company was to bring people together around their passions. So as we created our company values, it became obvious that we wouldn't be able to say who we are at our core without Collaboration.

    Wikis are based around collaboration—we've talked about that before, and it's ingrained into the site's DNA. Wikis were popularized because one of us can never know as much as all of us combined. That started with Wikipedia, and it …

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