Hello everyone, and welcome to the first entry in my blog series about wiki sites and social media. Over these blogs, I aim to share some of the knowledge I've gained by managing social media accounts for Wookieepedia and hopefully give you ideas on how to take your social game to the next level. This first one will dive into brand awareness, so let's get started!
What is Brand Awareness?[]
When creating and managing your wiki social media accounts, something you want to keep in mind is brand awareness. Brand awareness is, put simply, consumer awareness of your brand (in this case your wiki). Whether it be Star Wars, Minecraft, Attack on Titan or any wiki at all, brand awareness is a key aspect of your social media accounts. Take Wookieepedia for example. The name is well known, the site is used by official creators, and if you search our name on social media you will find people organically talking about the site, what they learned there, and more. This is an example of good brand awareness, with conversations relating to our brand starting naturally across multiple platforms without being prompted.
By having good brand awareness, you will be able to get better feedback from readers, see an increase in engagement on your posts, find increasing numbers of discussions happening about your site online, and by using all these factors and more, tailor your posts to this audience. In contrast, if you have poor brand awareness, ie if people don’t know your wiki exists, you will see few if any conversations happening, get little engagement on your posts, and overall have a more difficult time growing and curating your readerbase and community.
So how do you build brand awareness?[]
1-Post consistently on your social platforms, using good quality copy and a positive attitude.
2-If possible, create a standardized template to create social media content, including your logo. This allows you to stand out from everyone else posting about your ip, compared to just tweeting out an image. A bonus to having a template is it will make creating content much easier and less time consuming.
3-Seek out positive conversations about your community (both your wiki and the IP you cover) and engage positively in those discussions. For example, when I see someone tweeting about something cool they found on Wookieepedia, I both drop a supportive comment on it, and retweet it. By commenting, not only will that person see this as positive engagement with you, followers of them may see it as well. By sharing that positive moment with your audience, not only will it encourage them to share their own experiences, it shows that you are a positive part of the community.
4-Avoid controversy and arguments. While hot and controvercial topics may seem like an easy way to get engagement, this is bad engagement. Getting in fights, arguing with your community, and generally being seen as hot headed and hostile will drive followers away, and paint a bad image of both you and your community.
5-Most important of all, have fun. Find topics that are fun to tweet about, that people will get a smile out of. Make people smile, make them laugh, and celebrate with them. A small gesture like a congratulations or thank you goes a long way.
Maximizing Your Community Mentor Knowledge