Hello all!
Last month, we launched a Mobile Drawer experiment for logged out users. (Read more about it here!) Based on data and feedback, we're ready to test new variations on how the Drawer appears.
Experiment Name: Mobile Drawer: Variants
Test Launch: Thursday, July 18
Test Closes: 1 week
Will Be Tested On: 12% of logged out users (each variant will be shown to 3%)
Hypothesis: We believe the Mobile Drawer provides a convenient way for users to engage with Fandom's offerings. By testing variants, we aim to find the most impactful and engaging version.
Variants: We will be running four variants of the Mobile Drawer:
- V1: Compact on page load, slides open on scroll.
- V2: Compact on page load, remains compact.
- V3: Default on page load, compacts on scroll.
- V4: No drawer.
Other Notes: Platform notifications will be suppressed for all variations. Once the experiment ends, we will analyze which variant performs best based on engagement and feedback.
Preliminary mockups (same as previous experiment):
Note: The Just For You widget is an experimental rename for the Others Like You Viewed widget.