The Importance of Search Engine Optimization
Hi there! My name is Charlie Boatwright and I'm an analyst in the Analytics Team here at Wikia. Part of my role involves investigating research questions pertinent to Wikia using the data we have available to us. One of the first topics I was assigned to look at is the attributes of Wikia article pages that drive pageviews.
One of the biggest drivers is what's known as SEO, or Search Engine Optimization, which is the process used to make it easier for wikias to be discovered and indexed by search engines. That way, search engines can properly rank a wikia's "relevance" and "importance," based on that search engine's criteria, in order to show the best search results possible for a user's query. For example, when a user searches "Who is Walt…