Brandon Rhea

  • I live in San Francisco
  • I was born on March 7
  • My occupation is VP of Growth
  • I am a Jedi, like my father before me.
  • Bio Hey I'm Brandon, VP of Growth at Fandom. I'm a huge fan of Star Wars, Star Trek, and Marvel.
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  • Brandon Rhea

    Featured Video has been a controversial feature. It helped achieve the goal of removing a lot of ad clutter and performance issues on wiki pages, but the content just didn’t work. Way too many videos are of too low quality, and many of them quickly fell out of date or relevance. Plus, the video player is really big, the videos were made almost entirely without community involvement, and they were added above community content.

    As a result, we have a product and content on the site that editors resent and doesn’t provide the right value to the broader audience. It made money for Fandom, but it cost us a lot—for many of you, that includes your trust in us. A lot of talented people tried to make it work, but no matter how good the intentions m…

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  • Brandon Rhea

    We are excited to announce that Fandom and Curse Media are joining forces! Curse’s network includes properties like their wiki services Gamepedia, D&D Beyond, Futhead, and Muthead. By coming together, Fandom and Curse Media solidify our exciting new venture as the #1 online experience for entertainment and gaming fan communities.

    For years, Fandom and Curse Media have shared a common mission: to provide online tools and resources for communities in the entertainment and gaming spaces. By joining forces and combining knowledge, we are able to expand our resources and provide better support to our communities.

    As we work through the details, our teams are being purposeful and thorough in making decisions on how Fandom and Gamepedia in particul…

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  • Brandon Rhea

    Categories are a simple tool that are a pretty fundamental part of organizing a wiki. What you might be surprised to know is that they also create some issues for how high a community’s content shows up in search results.

    We’re going to walk you through a simple category redesign we’re releasing tomorrow that keeps the same basic look and functionality, adds personalization, and addresses the SEO issues.

    Categories are a foundational part of MediaWiki and have existed since the beginning of the software. A few years ago, we developed new display options that included Category Exhibition. Communities could enable this and display gallery items visually.

    It’s a pretty solid idea. There’s value in readers being able to explore categories visuall…

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  • Brandon Rhea

    Back in August, we teased the beginning of a new product initiative to build on the successes of Wiki Modernization and Mobile Modernization. Today’s the day we get to talk with you about it.

    This is going to be a long post, so buckle up!

    You’ve heard us talk a lot about Wiki Modernization and Mobile Modernization over the last year and a half. Not only did those efforts improve the look and performance of the site through design updates and a reduction of advertisements, it also played a big part in increasing the number of people using your communities. Check out the historical level of wiki editors from 2014 through 2018:

    As you can see, the number of editors went up and down, but there was a general downward trend — we were losing contrib…

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  • Brandon Rhea

    Back in August we announced that domains will be migrating to We've been doing a lot of prep work for testing the SEO impact of the migration, so we wanted to give you some insight into the process, talk about how the test is going to work, how we’re going to keep your traffic safe, and answer any questions you may have about it.

    The basics are that in early October—we are aiming for next week, and we'll let you know the exact date once we have it—we will be migrating approximately 3,200 communities to the new domain structure. Those include roughly 600 English communities, while the rest are international communities across 11 other languages. The international communities will also test out the new language path that…

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