Community Central

Fandom wants visitors to see only good, quality advertisements and make the experience as smooth as possible. However, some "bad" ads might still slip through. These include, but are not limited to:

  • Ads that cover up content on the page.
  • Ads about game exploits and cheating — particularly ones which involve the game explored by the wiki on which the ad appears. For instance, we will aggressively stop ads about selling in-game currency that violates the game's Terms of Use.
  • Ads that move rapidly and continuously, flash in bright colors, or otherwise disrupt the senses so as to make the article on which it is embedded difficult to read.
  • Broken ads – for example, ads that are sized incorrectly and/or overlapping content.
  • Autoplay ads – Ads that, when loaded, automatically execute audio. Some of Fandom's video ads play automatically, but they should do so muted.
  • Malvertising⁣ – Ads that attempt to download or execute a malicious program on your computer. Luckily, these are very, very rare due to Fandom's strict ad policies, but sometimes malicious individuals find a way in. Malware reports are taken very seriously by Fandom Staff.
  • Intrusive unexpected behaviors: auto-redirects, invisible click-capture overlays (clicking anywhere on the page opens an ad landing page), opens in a new tab, pop-ups and pop-unders, fake close buttons, etc.

You can report these advertisements to help improve the experience for all Fandom users.

Note that advertisement removal requests are considered on a case by case basis. All complaints are accepted and investigated, but not all ads can be removed.

How can I report a bad advertisement?

To report a bad advertisement, please see this support page.

Every report helps create a smoother reading experience. While reporting the advertisement, keep the page where it appeared open, so that you can provide as much information as possible. We appreciate every report, no matter how small, but to properly investigate, we require at least the following:

  1. Which page the bad ad appeared on.
  2. Brief description of what the ad is about, and why the ad is bad.
  3. What country, state/province, and city you're accessing the wiki from (do not send us an exact address; we only require the general geographical area to identify the ad).
  4. The ad code from the page's HTML (see below for how to find it).
  5. Ideally, a screenshot of the ad on the community.
  6. The domain name of the page to which the ad takes you. You don't have to click the ad to figure this out! In fact, we don't recommend that you go the site. Instead, just right-click it, copy the address, and put that in your report -- without actually going to the target site.

How to find the ad tag in a page's HTML

The right-click menu with 'Inspect' highlighted

Every ad is put on the page via an ad tag in the page's HTML code. This bit of code is very helpful for us in identifying the rogue ad, so we especially appreciate it if you can include it in your bad ad report. This is how you find it:

  1. Right-click on the ad and choose "Inspect" (if it's a Flash ad, you may need to click just outside of the ad to get this option).
  2. A panel will open below or next to the page in your browser and will show you the HTML for the entire webpage. A line of code should be highlighted.
    • Around that highlighted line, look for a <div> tag preceded with a comment "<!-- BEGIN SLOTNAME:" that starts with "<div id="wikia_gpt/ ...>" for standard ads, or something including "video" for video ads.
    • It may be collapsed. By clicking the chevron, you can open it and see its contents.
    • If you're not sure if you have the correct tag, hover over it in the panel, and the corresponding element on the webpage will be highlighted.
    • Copy the contents of this <div> tag. Don't worry if this is very long! The most helpful parts will be strings of numbers and/or letters that follow the terms data-gpt-line-item-id or data-gpt-creative-id (for standard ads) or data-vast-line-item-id (for video ads).​
  3. Include the code you copied in your bad ad report. If you have problems with copying the code, a screenshot can be helpful instead.

Further help and feedback