User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-30494382-20170120232551/@comment-20644-20170121003125

Those aren't advertisements, those are internal spotlights for content on the site. Much like wiki spotlights, they are used to show people (when possible) relevant content and interesting content. Fandom is one platform with many different kinds of content, so that sort of content integration and spotlighting is important to us.