User blog comment:DaNASCAT/Technical Update: March 16, 2016/@comment-4129195-20160317114026/@comment-452-20160317140600

Thanks for pointing this out, Energy X.

"It is just like that skin that was proposed and rejected over a year ago."

I'm glad someone else remembers it!

It's funny how they scrapped the Venus skin has a whole, but still keep sneaking in random elements from it.

The in-content ads were the most horrid feature of the Venus skin, and I'm appalled that Wikia Staff still think that this kind of thing is acceptable.

I said at the time that I believed that Wikia's primary goal with Venus was to insert ads into the content.

At least with Venus they "made up" a reason they "had to" puts ads in the content, this time it's obvious that it's nothing but disrespect for our content.

Almost a year ago, I asked: "Does this mean [...] ads are staying out of the content area?", and received the reply: "We will continue to experiment with ad placements, including how ads in the content area can operate without disrupting content placement and reader experience."

Ads cannot operate in the content area without disrupting reader experience. That's the entire point, to distract the reader into clicking the ads.

But for me it's not about whether an individual user sees and is distracted by ads - this is about our content being defaced by Wikia.

I did not add content so that Wikia could insert ads between my paragraphs.