User blog comment:Vennu Mallesh/Request: Fandom sidebar be removed from articles/@comment-78.150.77.129-20160409205711

My theory is that Wikia is leveraging its expansion as a public content repository by creating a periodical database of articles that it actually owns. If I'm right, the new site toolbar and module themed around "fandom" are a probably successful attempt to artificially accelerate the growth of such a project through creating millions of backlinks in the toolbars of wikis and siphoning views through the arbitrary Fandom module as the program continues developement (the program as a whole is in developement, the module is pretty darn stable.).

However, advertisements create zero backflow of traffic whereas the module definitely would (on topics in relevant wikis like Batman, Peanuts and DC to name a few). The "Trending Fandom Artices" aren't really advertising, they are a module and they simply need their CSS to be fixed so that they actually behave like modules. And don't have weirdly supersized headings when I'm logged in.