User blog comment:Dopp/Communicate Easily with Message Wall/@comment-737801-20110927202532/@comment-47881-20110927221426

I skimmed through your post, but couldn't force myself to read the whole thing... I'm not sure anyone will... But from what I've read you certainly make good points, but you, and everyone else, is forgetting a crucial aspect that trumps every against argument you can come up with: Wikia is a FOR-profit organization. And that means exactly what it sounds: they want to make money. Unless you are a shareholder or make monthly donations, then our opinion is just that: an opinion. An opinion of people who use the site for free, at that. So, if Wikia can jump on the social network fad bandwagon and piggyback on Facebook's success, then they'll do the darnedest to mislead people into thinking Wikia is a social network and thus get more and more members. Every change they've introduced in the last months, I've seen in countless other high-profile sites long before they were implemented here. And I hate every single one of them: article comments, badges, category exhibition, RICH EDITOR TEXT!!!!, the very counter-productive preview mode, etc. But this won't stop until Wikia is just like every other social network. Don't be surprised one day we'll be able to create albums with personal photos.

So, we can huff and puff all we want, but the bottom line is: if Wikia thinks they can turn a buck with these changes, then they will happen.