User blog comment:Brandon Rhea/Ad Tests on Fandom/@comment-61022-20170427195612

Frankly, advertising is a necessary evil for such a large operation that hosts all of these wikis for free. Since Fandom is not charging users to contribute then we're just going to have to suck it up and accept it as a reality.

My only issue would be with ads that automatically play sound or pop-up ads. Two of the biggest banes of the internet IMHO. Every other kind of ad is just page noise that I ignore 98% of the time.

At the end of the day, Fandom is a commercial venture. It's not like Wikipedia, which is a non-profit, that relies on donations from its users. I hardly think that that model would work for Fandom and it's various Wikis.