User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-954127-20170116202344/@comment-20644-20170117005721

I'm curious - why do you feel that superhero movie advertisements wouldn't be something Ghostbusters fans would care about? That's a very generalized statement. Personally, coming from the wiki world myself (I was a user before I was staff so I get the impulse), I think there's a tendency sometimes to believe that if someone is coming to a wiki, then all they care about is what's on that wiki. Ghostbusters fans, like anyone else, are fans of many things. Many Ghostbusters fans are going to be fans of Marvel and DC movies, for example. Plus, while Ghostbusters is of course a comedy franchise, it has a lot in common with superhero movies too.

Movie ads are quite often direct ads, so the advertiser is working directly with us because they want to advertise on a community, a set of communities, or all of Fandom, because they know they can find an audience there.

As for dishsoap and gossip, those are generally programmatic ads that are being shown to a user because they either a) have searched for those subjects before or b) because they have cookies disabled so they are being shown random ads.