User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-8072-20170123002109/@comment-20644-20170123220452

Fandom news and stories does have ads, but it's the most premium ad experience available on the site. That means that we exclusively do direct ad business on news and stories, with no programmatic ads. So when you see an ad, it's always a premium direct ad. It's an example of what we are trying to move towards across the entire network. Building news and stories from the ground up last year enabled us to start with a premium experience, whereas wikis will still take more work to get to a better ad experience.

There's also often sponsored news and stories content, like Week in Fandom videos, which is an example of using video-based content with pre-roll ads to offset the need for ad clutter on the page.