User blog comment:SlyCooperFan1/Say goodbye to your Google ranking/@comment-26009167-20150903173150/@comment-1824272-20150903181455

I can't say anything about the people who design the format of the skins, but the fact that the ads are so intrusive and numerous... maybe they're using AdBlock and don't realize how annoying the ads are and how difficult it is to browse Wikia with them appearing? I don't know.