Forum:Wikia "survey" advertisements? What?

Tonight I saw this odd "Wikia" message in what is usually an advertising slot:

http://img191.imageshack.us/img191/4334/whatfo.th.jpg full size Clicking on the "survey" link takes me to this page:

http://img29.imageshack.us/img29/2483/suspicioussurvey.th.jpg full size My question is: what the heck is this, and why has Wikia put their name on something that is so blatantly associated with external advertising? Is this a new tactic of theirs to trick people into giving information to their advertisers? I find it insulting that Wikia would abuse the trust of their users that way by putting their logo on something that is not really a message to the community. ~ Gardimuer { ʈalk } 02:42, May 9, 2011 (UTC)


 * It's revenue. Surveys make money and wikia loves money.--


 * It will only get worse with time. -- 04:24, May 9, 2011 (UTC)


 * As always, if you don't like it, you can complain via Special:Contact. I hoped one of the privileges of having a login would be able to avoid this kind of stuff, but apparently not. -- Fandyllic (talk &middot; contr) 9 May 2011 2:05 PM Pacific
 * Don't logged in users not see ads?  Random Time  21:08, May 9, 2011 (UTC)
 * That first picture begs to differ.--
 * Some large wikis have ads for logged in users. Other important wikis will sometimes have ads, for example, I've seen them on Combine Overwiki.
 * Logged in users only usually see ads on the main page, but you can select in your preference to see them everywhere (many staff have them turned on so we can look out for problems and so on). Occasionally, other ads will be shown to logged in users - but that's unusual (and probably the result of someone clicking the wrong button ;) -- sannse http://images2.wikia.nocookie.net/__cb32675/wikia/images/e/e9/WikiaStaff.png  (help forum | blog)  01:36, May 11, 2011 (UTC)

One thing that makes me suspicious about this "survey" is that Wikia never says how they are going to use the information or who they are going to sell/give it to. I always thought that companies had to have some kind of disclaimer when collecting information that could be associated with a specific user (like these guidelines). Wikia never says whether this "survey" will be attached to the user/IP address that filled it out for targeted advertising, or if it is just for generalized, anonymous statistics gathering. Gardimuer { ʈalk } 17:53, May 10, 2011 (UTC)


 * Gardimuer: "why has Wikia put their name on something that is so blatantly associated with external advertising?" - that's an odd question :) Advertising is a key part of what we do, so of course we want to work out how well we are doing it and what we should be doing differently.
 * These surveys are a way for us to understand more about the people seeing the ads. We're always tweaking our system and the ads we show, and trying to get the balance right between showing ads and encouraging editing and reading of the site... so we want to know the effect of our various changes and experiments. We are using Survey Monkey, which does record the IP of the people responding, but the information is just being used to get accurate survey results.  What we are interested in is how people react to the ads, what they notice, and what type of people looking at the ads.  We are not selling this information, or using it to target ads to specific people.  Hope that answers everyone's questions -- sannse http://images2.wikia.nocookie.net/__cb32675/wikia/images/e/e9/WikiaStaff.png  (help forum | blog)  01:36, May 11, 2011 (UTC)


 * Sannse, why are these appearing for logged in users though? Logged in users do not see ads so they cannot accurately answer the questions.--