User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-25240518-20170121161916

Honestly, I hate the Main Page adverts the most. Changing the background and adding videos really annoys people, trust me. Remove them and I'm mostly fine. Seriously though, you wind up getting brown-coloured western adverts on a wiki about pop music. Entirely irrelevant and it just looks broken.

The Taboola ads also sponsor inappropriate, irrelevant, and otherwise repetitive content, and make the wiki itself look broken. I'd heartily suggest removing them, too. The type of ads I find acceptable are Main Page ads that appear on the sidebar rightcolumn, but these ads are too optimised for the rightcolumn&mdash;says you have a width: 100% widget at the top of a page, then an ad that takes up about a quarter of the page appears above it and leaves a ton of empty space. As such, it limits your options with the main page and often times forces you to remove things or optimise things, which often ends up making those that have Adblockers see a weird-looking main page. See the screenshot below.