User blog comment:Susanolivia/Fixed Width, Sidebar, and the Removal of Monaco/@comment-189012-20101004174730/@comment-1207433-20101004194125

What do you mean? Monaco has plenty of ads that are "in-your-face", like at the top-right of the content area. Oasis is taking the adverts out of the content area and sticking them in the sidebar where they won't interfere with the content.

If they put the ads at the bottom, few people will see them, and advertisers won't be as interested in giving their money to Wikia.