User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-10207242-20170127213144

There are some us the find unsolicited material annoying, distracting, and even subtle consumerism brainwashing, not to mention a waste of bandwidth (U.S. mobile subscribers knows this too well). Keep the ads going of course. That's your income. And for a for-profit corporation, it's absolutely necessary as it's your sole form of revenue... however, I am one of those that will go to whatever length necessary to block unwanted content (not just ads) and I find your anti-adblock messages unnecessary and a bit inappropriate. We are trying to block ads, remember, and that's essentially what the are. Please considered the audience. I'm sure your telemetries show a trickle of a turnover but they don't show the collateral damage. Sure there's a filter-list readily available for the common ad-blockers out there to block things like this. Hopefully, it stays opt-in but sites like you are encouraging discussion about blocking them by default. Please don't.