User blog comment:Sannse/Calm Over Conflict/@comment-24588058-20180118025112/@comment-24588058-20180120035659

I agree with Sannse. While some of it might be made as a finger to the creators, some of it is made in love of the franchise. For example, fan fiction of Avatar: The Last Airbender. People make it because they love the franchise (maybe not every one, but a majority of the fan fiction writers), not because they are trying to alter what the creators did. It usually happens more when a franchise stops producing and there is a demand for it, and it's done out of a love for the franchise (usually a continuation or a time jump).