User blog comment:Brandon Rhea/Why Fandom Evolves: A Look Ahead in 2017/@comment-10637-20170111181814/@comment-20644-20170111201424

Devilmanozzy: generally, search traffic to the site comes from searching for a specific topic, not the brand name (be it Wikia, Fandom powered by Wikia, or just Fandom). We had no expectation that this would change in the short-term, but increasing the already powerful SEO of the site is something our product team is always focused on.

You're doing a great job on your community too, so it's always good to hear you want to keep doing that!