User blog comment:Sannse/Your First Look at the New Wikia/@comment-473563-20100822012607/@comment-954127-20100822044649

While I agree with that statements of them focusing on upgrading extensions, the skin here seems to serve some sort of purpose. I'm betting that down the road the ads were moved so articles could be viewed by phone, as it is part of a way to detach sections.

Wikia has to look after four interests:

-The Visitors/Viewers -The Editors/Users -The Advertising department -Wikia as a whole(Company)

My feelings are that this skin was made to help 3 of the for parties listed above.

Editors are the ones who feel left out by the updates. Some have reason to be concerned. But Wikia has the other three groups to deal with too.