User blog comment:Rupert Giles/Product Testing on Wikia/@comment-24504807-20140220152837/@comment-24025240-20140220191226

Good question. I think the best place to start is with problems or opportunities. Are you getting complaints from users on your community that they can't find certain kinds of content? Do they have difficulty adding images to articles? Do you think there's an opportunity to grow your community if we supported different content types? And so on.

If we know the problem we are trying to solve we can develop a few different solutions and run tests to see which one of them (if any) best solves the issue. So feel free to post on my wall with your thoughts.