User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-31957572-20181015153559

The fact they are enabling HTTPS on fandom.com. is in fact a extremely important security feature! It is used on Reddit, Facebook, and Equifax as well.

Oh well, you're going to increase your SEO impact, increase the size of adverts and add-on revenue. Well isn't that nice for you. :-( <\sarcasm>

There is 'too much helium' in Golovorez long 'inflated lips'.

The problem is the wikis will look like cheap fan blogs, which is insulting and so pathetic it will probably drive away long term readers since some like Alhistory and Future are serious wikis, not fan blogs.

The "Wikia" name sounds more professional, encyclopedia and Wikipedia like contributions. The "Fandom" name sounds like it's a cheap fan blog site, that practically encyclopedic fan stuff oriented in attitude and spammish.