Help:Pagetitle



Pagetitle sets a portion of the tag that appears in search engine results and in the tab at the top of a browser page. The default for MediaWiki:Pagetitle is the of the community.

The tag is a statement in the head of an HTML document that helps search engines understand the topic of a page. Concise, accurate titles are critical to both user experience and SEO success, so each page needs a unique title.

On Wikia, MediaWiki markup sets the HTML source code for the page. For example, article page tags appear in the source code as Pagename plus Pagetitle. The recommended length for a tag is 50-71 characters since that is the maximum length most search engines show on results pages. Pagetitle can be short and sweet since Pagename contributes more targeted keywords.

It was once a common SEO practice to add top searched keywords or phrases to the tag to make pages appear more relevant to search bots. Something like: "SEO Wikia - Search Engine Optimization, SEO Rankings, SEO Best Practices." This strategy no longer effective and can look like spam to search engines.

Note that it can take days (or even months) for changes to Pagetitle to show in search engines. Commercial search engines use algorithms to decide which pages to crawl and how often, so the update process is outside of our control.

What to say
For communities that have descriptive names (e.g. "The Pokémon Wiki, Marvel Movies Wiki"), then our recommendation is to leave Pagetitle set to the default.

For communities that have a name based on fan knowledge of the subject (e.g. "Memory Alpha"), consider updating Pagetitle to include the main topic (e.g. "Memory Alpha - Star Trek Wiki") to provide more information to search engines.



How to say it
The tag is controlled by two MediaWiki messages that can be customized by admins of the wikia:

The  in the regular page title inserts the Pagename of each page automatically. Because the main page is usually either called "Main Page" or SITENAME, it is redundant to include it in the title.

Examples

 * Wookieepedia
 * MediaWiki:Pagetitle-view-mainpage - MediaWiki code on Wookieepedia
 * http://www.google.com/search?q=wookieepedia - Wookieepedia main page in Google search results.


 * The Pokemon Wiki
 * MediaWiki:Pagetitle-view-mainpage - MediaWiki code on The Pokemon Wiki
 * https://www.google.com/search?q=bulbasaur+wikia - Bulbasaur article page in Google search results.

Next Pages

 * Learn about the wikia's sitename.
 * Learn how to set the wikia's description.
 * Learn more about search engine optimization.

Further Help and Feedback
es:Ayuda:Pagetitle ru:Справка:Заголовок Вики pl:Pomoc:Tytuł strony zh:Help:頁面標題 ja:ヘルプ:ページタイトル