User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-26903323-20160927203833/@comment-26903323-20160928213803

I should be able to expect a baseline quality experience for my users, even if they are not using ad blockers. Ads are fine; completely overtaking the content the user is here for is not.

Fandom trying to leech traffic by shoving their own content on top of the community's is not the right way to promote their rebrand.