User blog comment:Sannse/Your First Look at the New Wikia/@comment-3144996-20100827154900/@comment-8-20100827173956

The "Backyard Jungle" bit on the image above is the equivalent of the individual wiki logo. Currently, on new wikis this space is a Wikia logo until (or unless) it is replaced by a new image. With new design, however, this space will have an automatically generated “wordmark” for that wiki, using the title entered by the admin on the creation form. Admins who want more customization will be able to create custom text or replace it with their choice of image (i.e., logo).