User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-25356303-20170116191035

While I can deal with static image ads, I'm not a huge fan of any sort of video ad. I know for a fact that a lot of users install adblockers because of the bandwidth that these auto-playing video ads take up, which decreases Wikia's profits. I think video ads are definitely something to step away from. At the very least, you guys should find some way to decrease the performance hit that users get with them.