User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-28083312-20180928054231/@comment-31955138-20180928162706

@Brandon Rhea HTTPS is not SEO Neutral, SEO is sighted as a significant benefit of HTTPS, as is load time. Although that study looks at how HTTPS can allow you to do other things that benefit load time, others which look at just the effect of HTTPS conclude that the difference is around 100ms. The time it takes for a human to blink is 300ms so it is literally blink and you'll miss it!