User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-744093-20100928221143

OK, here's a suggestion: stretch that sidebar (I'll call it the "Unrelated Content") to 50% of the page width. Fill the rest with ads. Nobody reads all that text anyway - we're visiting encyclopaedias to browse images, spam our friends by sharing those, and - of course - to watch beautiful, shiny ads.