Forum:Wikia "survey" advertisements? What?

Tonight I saw this odd "Wikia" message in what is usually an advertising slot:

http://img191.imageshack.us/img191/4334/whatfo.th.jpg full size Clicking on the "survey" link takes me to this page: http://img29.imageshack.us/img29/2483/suspicioussurvey.th.jpg full size My question is: what the heck is this, and why has Wikia put their name on something that is so blatantly associated with external advertising? Is this a new tactic of theirs to trick people into giving information to their advertisers? I find it insulting that Wikia would abuse the trust of their users that way by putting their logo on something that is not really a message to the community. ~ Gardimuer { ʈalk } 02:42, May 9, 2011 (UTC)


 * It's revenue. Surveys make money and wikia loves money.--


 * It will only get worse with time. -- 04:24, May 9, 2011 (UTC)


 * As always, if you don't like it, you can complain via Special:Contact. I hoped one of the privileges of having a login would be able to avoid this kind of stuff, but apparently not. -- Fandyllic (talk &middot; contr) 9 May 2011 2:05 PM Pacific
 * Don't logged in users not see ads?  Random Time  21:08, May 9, 2011 (UTC)
 * That first picture begs to differ.--
 * Some large wikis have ads for logged in users. Other important wikis will sometimes have ads, for example, I've seen them on Combine Overwiki.

One thing that makes me suspicious about this "survey" is that Wikia never says how they are going to use the information or who they are going to sell/give it to. I always thought that companies had to have some kind of disclaimer when collecting information that could be associated with a specific user (like these guidelines). Wikia never says whether this "survey" will be attached to the user/IP address that filled it out for targeted advertising, or if it is just for generalized, anonymous statistics gathering. Gardimuer { ʈalk } 17:53, May 10, 2011 (UTC)