User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-5083036-20160602204245/@comment-168424-20160604002752

I think it is an overstatement that social media is a great tool for growing your audience. It can be, but sometimes it isn't worth the effort. I put a whole year into social media for WoWWiki and it wasn't really worth it. I still do it occasionally just so it doesn't seem dead, but social media's impact can easily be overstated.