User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-896291-20160605214115/@comment-26402117-20160607124724

In some cases, a small wiki on something like a show or a serial publication (TV, short story, manga) can get a lot of popularity by putting up spoilers, news and interesting information ahead of others.

There's one surefire strategy that is incredibly unethical and kinda impossible for a wiki - posting info about copyright-infringing material. The success this gets is minor compared to the bad attention.