Board Thread:Support Requests - Designing Your Wikia/@comment-26415639-20150608002114/@comment-5558012-20150608002423

No, you do not have to keep "Wiki" or "Wikia" in the name of the wiki, but are encouraged to do so as it can help your SEO. Other "rules" about name changes: Staff will not rename your wiki multiple times and you must be an Admin to request a rename of the wiki.