User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-25356303-20160926165732/@comment-20644-20160926184506

Fandoms are celebrated across pop culture now. Look how mainstream events like Comic-Cons have become. Entertainment companies are bringing fans into the fold in levels that they've never done before. People enjoy nerding out now. Think about Trekkers (Star Trek fans) - people are so proud of that identity. That's not a negative thing.

Here is a great article about that phenomenon.