User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-26402117-20170116202305

To solve a problem, one must accept its existence and focus on a solution. This blog is a good first step on a rather touchy subject that has been collecting dust for a while, and one that users have been shielded from while anons have borne the brunt. Good, yet a tad overdue.

I have a couple questions:
 * Where do the few sponsored article banners fit in the bigger picture of direct ads?
 * Is there more to the changes than the direct ad transition?

At a quick test when logged out on Asphalt Wiki, I see two ads off the mainpage for the Split movie (top) and Experian (rail). The Split ad's autoplaying with an X button, not too big (400px -> 100px tall on Split, smallish rail ad on Experian), no sound. Performance is decent, one initial hang and then smooth running. Overall, quite good outside of relevance.