User blog comment:Sannse/Your First Look at the New Wikia/@comment-473563-20100822012607/@comment-761251-20100823060629

Devilmanozzy, the phone theory is bunk because the ads are not part of the articles as stored on the database. Wikia uses its own skin for phones anyway. The only thing that could make wikis work better for phones is possibly the fixed width because it might make editors code to sizes that fit better on small screens, but I think that is unlikely.