User blog comment:GokūBlack10/A Fair Responce to Wikia's New Look/@comment-761251-20101005213432

Monaco added more advertisements, but also added more ways to customize your wiki. Oasis adds yet more advertising space (I've seen sites where the space "outside" the 1024 px is used for ads, too!), and also takes away many ways of customizing our wiki and our personal experience. It is geared towards making even more money from visitors by better tracking of their interests - targetted ads pay twice as much as normal ads do. This change is solely in Wikia's best interest, not in ours.