User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-954127-20170116202344/@comment-20644-20170117203809

In the case of Ghostbusters Wiki, there were 45 logged in users who visited in the last month. Here is the Top 10 list of other wikis they also visited:


 * 1) Disney Wiki http://disney.wikia.com
 * 2) Wookieepedia http://starwars.wikia.com
 * 3) Villains Wiki http://villains.wikia.com
 * 4) Steven Universe Wiki: http://steven-universe.wikia.com
 * 5) Marvel Database: http://marvel.wikia.com
 * 6) Tardis Datacore: http://tardis.wikia.com
 * 7) Harry Potter Wiki: http://harrypotter.wikia.com
 * 8) Simpsons Wiki: http://simpsons.wikia.com
 * 9) Encyclopedia SpongeBobia: http://spongebob.wikia.com
 * 10) Dragonball Wiki: http://dragonball.wikia.com

6 out of 10 wikis there are the same. Of the 4 different ones, three trend towards cartoons/comedy and one remains in the fantasy/sci-fi genre. So 7 out of 10 of those communities represent some sort of fantasy-type franchise.

There are two caveats to this data:


 * 1) As always, logged in users often represent the most hardcore fans of a topic, but logged out users are the vast majority of traffic and therefore are going to represent the majority of views for any given ad. Of course, the subject matter crossover here is fairly similar.
 * 2) 45 users is a fairly stable sample size (it represents 450 users), but we can't analyze it in a truly stable way. So we can draw some basic assumptions from it about what logged in users most often look at on the site, but we can't make any concrete claims without a larger sample size.

Either way, this was a fairly interesting data exercise and I hope it proves useful.