User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-4801337-20181007191415

The main reason I hate Wikia changing to "Fandom" is because fandom is a special global word for us fans of different shows, movies etc. Most fandoms are most active on twitter, tumblr etc. The term shouldn't be branded by one company to make ad money out of it.

Wikia is mostly for informational purposes - not for fandom activity especially since the comment system is terrible and the discussions are the absolute worst. There's very little fan engagement. So, it doesn't deserve the word "fandom."