User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-25572720-20170118000912/@comment-26402117-20170118212559

The Fandom articles don't usually get written by knowledgeable crew from wikis. On the contrary, I've found that the articles are definitely written by people with expertise, who very often come from wikis themselves or less frequently are longtime journalists. I also see writers who are global volunteers. There is also no tangible brand preference from Fandom over the service. The 2017 evolution blog actually strikes me as working closer with wiki users.

To follow on, the Fandom articles make for great reading in the kinda stuff that attracts my interest. The main issue I've found is that with actual use, the recirculation module gives me a mix of articles with locally relevant topics and other topics that only suit me personally. Wiki admins may be more sensitive of the second.

Visiting the Jak and Daxter Wiki, I see:


 * A Jax and Daxter article - local subject
 * A Crash Bandicoot article - same publisher
 * A sponsored Death Rising article - same hub (gaming)
 * A cross-wiki romantic bracket tournament
 * A Nickolodeon article

There is possibly a number of PlayStation game articles the module could take advantage of, in the place of the Nickolodeon one.

Brandon's explanation makes sense. To add, it is physically inevitable that a person will move on ("bounce") from a wiki at around several clicks. Fandom can use the articles to bounce people onto different wikis rather than losing them, when they are done with browsing the wiki.