User blog comment:Ducksoup/Sprucing up your Main Page: Introducing the Hero Image/@comment-8072-20150312234755/@comment-1398253-20150313024106

If you want to be promoted on the Wikia homepage, yeah. Though I do hope that they can make it so that the text is only visible on the Wikia spotlight and not on our mainpages, since the information we need to include there is almost certainly duplicated elsewhere on the page already.