User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-25441936-20161028114001/@comment-5810007-20161029032105

I'm sorry, how is "If you can't handle the brand change, then you might as well leave. It's that simple." not supposed to be taken literally?

Those ads don't go away on mobile, and they're a huge turn off for new users. They're bad. It doesn't matter if you care about them or not, but they're an actual problem at this point. Things have indeed gotten worse and I'm sure they'll continue to do so.

I'm not denying the fact that there are good things that Wikia has done recently. I personally love things like the community page and content/discussion mods. I'm just saying that the rebranding most people have an issue with goes much farther than a simple logo and design change.