User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-5117211-20170201020625

Video ads are "high impact" in more ways than one: they also slow down page loading time and eat user bandwidth on top of being huge clutters that distract from whatever the user came here for. This is basically the opposite of efficient from the user perspective.

I also am against ads that track your movements to make personal profiles and target you with ads as most ad makers do not respect user privacy. "Snooze" (ex: what Rubicon is doing) is not the same as "STOP tracking me"! and it's not cool to have to check in every six months to have to shut down tracking on dozens of different ad sites. They often even ignore browser settings and ignore opt-outs or hide them very, very deeply on top of making all opt-outs temporary and not telling you

I have both begun to avoid wikia sites and load my computer down with anti-tracking and blocking software since Wikia started these behaviors. The anti-tracking is a just in case measure because most ad sites, again, don't respect user privacy and will keep tracking across multiple sites even if you tried to turn them off.

Until Wikia respects user privacy by not dealing with advertisers like these I will continue these habits.