User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-27125187-20161001033357

I know the reasoning behind the rebranding, and I know it isn't for the Wikis, it's for the cash. The name sounds asinine and pointless, but anyway, Fandom is a word that is searched a lot on Google as of lately, and this is basically a method to bring up Wikia more on search engines, to get more clicks on Wikia, for more ad revenue. Concern for the Wikis has always been second to the concern about getting more cash, and I think I'll leave it at that.