User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-31137751-20180824222506/@comment-137.132.45.60-20180825133202

It looks like a news site because it's becoming a news site. The banner has been here a long time albeit become much more obnoxious recently. However there used to be a "lifestyle" hub as well which has been removed.

It's sad to see Fandom abandon the non-media themed wikis but clearly the money is in games movies and TV so that's all that counts.