User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-25356303-20160926165732/@comment-20644-20160926180510

We started out as a basic wiki hosting service, but we've grown a lot since then. Wikis are the core of our platform but the way you can contribute and consume content has evolved.

As for the word "fandom" having negative connotations, that's an interesting point of feedback. I can definitely see where some of you are coming from. I know that in certain tight circles, people can divide up into individual fandoms, like 'who should this character end up being romantically involved with?” On the whole, though, that's not how the public in general views the word 'fandom.' In recent years, pop culture fandom has become a major positive force in society. It's not something weird or nerdy anymore, it's gone completely mainstream.

So we're confident that the Fandom brand will be a positive one. You all are a big reason for that&mdash; this is a brand built on pop culture experts (which wiki editors are) being able to share their passions. Those passions are shared through encyclopedic documentation on wikis, writing news and stories, and talking with other fans on Discussions. That's a very positive thing, and the Fandom brand will be a great way to highlight those positives.