User blog comment:Daniel Baran/Search Developments: Big Picture/@comment-1318845-20120514021946/@comment-1361074-20120515021243

The key word here is "consistent", since any time wikia talks about consistency what they're really saying is "Because we can and there's nothing you can do about it, so shut up, go away, or be blocked." Wikia and the people who sit on central all day make a big show of never actually expressing an honest opinion or giving a straight answer for questions that might make the company look like the "soulless uncaring money making machine" it really is, instead of a "cool, hip, fun company where everyone just wants to have a good time". Everything here needs to be said with "nice, indirect language", because somehow it's more important how you say something then what's actually being said now. You can rest assured that what is being said is not nice, direct, or what you might want, but some people can be fooled into thinking that saying something that isn't nice nicely is the same thing as being nice, so there it is.

Just for the record though, adding a go button doesn't break the TOU at all, at least as it is currently worded, but since wikia can just add more restrictions at any time, it doesn't really matter if it does or not, you just need to remember that wikia owns your content for all intensive purposes.

As for this being an ad issue, that's laughable, because while there is a grain of truth to it, wikia could never actually say outright that adding an option to not navigating to a location with an ad is a violation, since that would make any deletion a TOU violation, because all pages have ads on them, and deleting a page means most people can go there and be told what they should be spending their money on. Of course, wikia would never admit it was an ad issue in the first place either, because that would be admitting they're just pimps whoring out our content. It might be different if we actually got some of the money made, or if we had any real say in how the system is "improved", but in the end we're doing all the work that makes the money, and their getting to keep it. If you talk back too much or treat them as you've been treated, you just get backhanded with a global ban.