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= Top 7 AR Future Trends in 2023 = What do you predict will be the top ten trends in the augmented reality market for the year 2023? Where do you see augmented reality going in the future? Is augmented reality merely a passing fad, or does it have the potential to become a significant competitive advantage for businesses? You've undoubtedly seen similar questions on Quora before. Companies are starting to look into some developing trends in augmented reality as the world goes in the direction of greater sustainability and immersion. Today, we shall look into this matter in greater detail.

Future of AR Trends: 10 Amazing Insights
Customers belonging to Generation Z, who are particularly demanding of novel shopping experiences, want to be able to digitally interact with the things they are considering purchasing before making a purchase. They are able to completely submerge themselves in a digital world that completely transforms their experiences thanks to the technology of augmented reality (AR). Businesses can also profit from it, which results in a sector that is extremely popular but also highly competitive. The development of augmented reality will inevitably lead to future trends as the Metaverse speeds up. This article from the ARTechTips blog provides a list of the top 10 insights that will witness the future of augmented reality.

According to research conducted by Grand View Research, the value of the global augmented reality market is projected to reach $597.54 billion by the year 2030, rising at a compound annual growth rate of 40.9%.


 * According to Kommando Tech, 70% of consumers believe that AR has the potential to bring various benefits.
 * According to an estimate by Statista, there will be 1.73 billion users of augmented reality on smartphones by the year 2024.
 * Insider Intelligence reports that 28.1% of the population of the United States uses AR on a monthly basis.
 * According to a prediction made by Upskill, 6 million pairs of smart glasses will be used by workers in the United States within the next two years.
 * According to IDC, there will be a total investment of $4.1 billion in the use of AR/VR/MR in training.
 * According to Statista, the number of augmented reality and virtual reality app downloads on a global scale is projected to cross the 5.5 billion level in the year 2023.
 * By the end of 2022, it is anticipated that income from augmented reality advertising would have surpassed 2 billion.
 * According to Crunchbase, augmented reality (AR) startups raised over $1.9 billion in 2021.
 * According to MarketingDive, only 15% of retailers now employ augmented reality (AR) in their operations, but this number includes industry giants like Macy's, IKEA, Houzz and Adidas. Another 32% of retailers are aiming to integrate AR in the near future.

Top 7 Latest AR Trends in 2022
Since the epidemic, there has been a widespread movement toward shopping online, which has resulted in the closure of thousands of physical stores. The advent of digital technology has enabled certain brands to persevere despite the challenging market conditions. It should come as no surprise that corporations are investigating novel AR concepts in an effort to lead the revolution. AR technologies are currently being utilized in a wide variety of end-use sectors and verticals, including the fashion industry, automotive industry, gaming industry, healthcare industry, education industry, and many more. Have a look at the top seven augmented reality future trends expected to emerge in 2022. Take a look at them below:

1. Omni-channel AR Try-on for Fashion Industry - 3.5X Sales Growth
During the epidemic, augmented reality (AR) integration in luxury shopping is a trend that benefits both customers and marketers. According to research, augmented reality can keep customers engaged for an average of 75 seconds, which is far longer than the typical engagement time of 2.5 seconds. The use of virtual try-ons is no longer restricted to the use of social media filters; instead, brands are beginning to invest in WebAR as well as in-store augmented reality.

WebAR Virtual Try-on for Online Shopping
During the epidemic, augmented reality (AR) integration in luxury shopping is a trend that benefits both customers and marketers. According to research, augmented reality can keep customers engaged for an average of 75 seconds, which is far longer than the typical engagement time of 2.5 seconds. The use of virtual try-ons is no longer restricted to the use of social media filters; instead, brands are beginning to invest in WebAR as well as in-store augmented reality.

In-store Smart Mirrors
During the COVID-19, approximately one quarter of customers in the United States and the United Kingdom have reported feeling uncomfortable when shopping in stores. Retailers need to reinvent the in-store experience in order to attract returning customers, and smart mirrors are one of the most secure choices available to them. According to Fortune Business Insights, the value of the virtual fitting room market is predicted to more than double from its current level of $2.4 billion to $10 billion by the year 2027. In addition, according to Snapchat, around one fifth of customers will make an extra effort to visit establishments that have smart mirrors and interactive screens. This indicates that virtual augmented reality mirrors will play an increasingly significant role.

2. Wearable NFTs: Bring Your Digital Collectibles to Real Life
Would you actually purchase an NFT if it couldn't be seen by the outside world? According to David Cash, a blockchain advisor and curator at the Decentraland Foundation, one of the more recent trends involves bringing the virtual world of collectibles into the physical world. Consumers will not only be able to wear fashion but also engage with it in the real world thanks to augmented reality non-fashion technology (AR NFT). Many of the largest fashion companies in the world are interested in incorporating it into their marketing strategies. As an illustration, Burberry developed branded wearable NFT for the Blankos Block Party that was hosted by Mythical Games. Dolce & Gabbana's "Collezione Genesi" was an augmented reality wearable non-traditional collection that made close to $6 million in sales.

Wearable NFTs are items of virtual apparel or digital accessories such as limited-edition sneakers, dresses, blouses, or bags that can turn your virtual avatar into a fashionista. These NFTs are referred to as "wearables." This is made feasible through the use of blockchain technology and smart contracts, which validate the one-of-a-kind nature, genuineness, and ownership of each garment. It generates digital scarcity while simultaneously fostering a wide range of benefits. It is anticipated that by the year 2030, it will have reached $56 billion. As the metaverse continues to move closer to reality, we may anticipate that more brands will debut AR NFTs in the year 2023. You may learn more about how to mint NFT without paying a gas price and how to sell it for no cost here.

3. Latest AR Trends in Automotive Industry
The value of augmented reality (AR) in the automobile industry is projected to reach $673 billion by 2025. A number of car manufacturers are planning to include augmented reality in their upcoming models. In the development of augmented reality windscreen technology, Porsche invested $80 million. Additionally, Tesla Motors has shown the potential of augmented reality in the automotive industry. Object detection and scene analysis are two of the functions that drivers are able to observe as the sophisticated camera suite in their car continuously monitors the environment around them.

AR technology can also give drivers with a head-up display (HUD), which allows them to access safety information without obscuring their field of view. This HUD can be sent to drivers via headphones. The proof-of-concept augmented reality driver education system makes use of the Volvo Varjo XR-1 headset. This technology assists drivers in reacting defensively to impediments that emerge while they are driving.

In the year 2023, these leading augmented reality future trends will also be a game-changer in terms of marketing. Users have the ability to check out a 3D model of a car parked in a driveway, customize its color scheme, and even watch it drive about. In addition, users are able to experience virtual test drives in the showrooms. Imagine that it is the year 2030 or even 2040, and you have your very own augmented reality (AR) personal helper in your car. This assistant can take care of all the errands while you watch your favorite movie on your streaming device.

4. Augmented Reality Is Reshaping the Online Furniture Industry
According to ReAnIn's findings, the global market for online furniture sales was valued at $96.4 billion in 2021 and is projected to reach $261.8 billion by 2028, expanding at a compound annual growth rate of 15.3%. The furniture business is undergoing a rapid wave of digital change as a result of the emergence of new technologies such as augmented reality (AR), 3D rendering, and computer vision and 3D Modeling. Statistics show that before making a purchase, sixty percent of online shoppers in the United States enjoy looking at furniture in three dimensions. In addition, Furniture World reported a 600% rise in the use of augmented reality (AR), a 150% increase in conversions, and a 25% decrease in returns made through the websites of their clients. The use of augmented reality (AR) furniture placement is helping top brands like IKEA, Wayfair, Target, and Houzz drive more sales.

In layman's terms, augmented reality (AR) in the furniture sector offers customers the opportunity to "try before they buy" shopping experiences by means of product visualizations. Customers can select the item they wish to place in any room of their house or business just by pointing their mobile devices in that direction and making their purchase. The hyper-realistic 3D models will be placed upon the photographs of their actual environments. They can experiment with the many colours and patterns on it, or move it about to get a feel for how the different styles and sizes work together.

5. Enhance Marketing Campaigns with Digital Human
According to the findings of Emergen Research, the size of the global market for digital human avatars is anticipated to reach $527.58 billion by the year 2030, generating a revenue CAGR of 46.4%. Many businesses are devoting a significant amount of resources to marketing to Generation Z as a result of the increased reliability that digital human influencers bring to the achievement of targeted goals. As more and more virtual influencers come into existence, such as Noonoouri, Imma, Lil Miquela, etc., various sectors are ready to embrace them so that they may reflect the personality and voice of the brand and increase sales across all channels.

The incorporation of digital humans into augmented reality technology will be one of the tendencies that emerge in the future of this technology. They are able to move fluidly between different venues, such as postings on Instagram and playing video games. Customers now have the ability to position digital models in the actual environment thanks to SLAM World tracking. The new carbonated beverage sold at Watsons is called X Soda, and Virtual Imma will be representing it as the brand ambassador. In this scenario, customers have the opportunity to completely submerge themselves in baffling space-time signals and develop profoundly emotional relationships with the brand.

6. Augmented Reality in Healthcare
It is anticipated that the augmented reality and virtual reality industries in healthcare would experience explosive growth to reach $4.64 billion by the year 2025. The use of AR enables medical practitioners to give patients with the highest possible level of care. Education of both patients and medical professionals, as well as simulation of surgical procedures and diseases, have all benefited from the usage of AR. AccuVein utilises projection-based augmented reality to perform a body scan on the patient and display the physician the precise location of the vein. It raises the amount of medication that can be injected into the vein on the initial stick by 3.5 times, and it reduces the amount of help that is required by 45%.

As a result of the limitations imposed by COVID-19, augmented reality (AR) is becoming an increasingly vital tool for addressing challenges such as the complexities of providing remote patient support and the additional pressures placed on hospitals.

7. 5G Accelerates the Growth of AR/VR Trends
The extensive rollout of 5G networks has pushed the adoption of augmented reality (AR) forward. The specialists from the sector acknowledged that 5G will provide a promising approach to regional applications and the future of augmented reality. It is possible for users to have a better experience in terms of low-end delay times by integrating augmented reality with 5G. This is because 5G has the potential to improve cloud transmission and processing speeds, as well as provide a more stable connection for the creation of better virtual images.

AR Trends Play a Role in Digital Transformation
Through digital transformation, businesses who are looking to speed up their business growth and improve other critical metrics, such as conversion rates, retention rates, and profits, will see measurable improvements. AR is proven its value to businesses in a variety of ways, including its ability to assist enhance efficiency and its ability to connect with customers in digital ways that can lead to increased sales. It also has the potential to assist businesses in cutting expenses and improving their environmental credentials.

The next few decades will see considerable improvements in the quality of life thanks to developments in augmented reality (AR) and immersive technology. In the future, electronics and screens will not be our primary way of communicating with digital information; rather, our interactions will focus more on our feelings and gestures. There will be an increase in the use of augmented reality (AR) across a variety of industries, including the retail, fashion, and automotive industry.