User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-737801-20100929201056/@comment-1199235-20100929202512

A good find Lancer1280. If fixed width is so great for displaying content, why doesn't Wikipedia use it? It's only the 7th most popular site in the world. You'd think they would have a pretty good handle on good design for content, eh?

Here's the real answer. Ads work best when they are in the "money" area of the screen, which is near the center. I'm sure they studied the research. Good luck putting images on articles now that they will be crushed by other wikia links and skyscraper ads.