User blog comment:MisterWoodhouse/The Future of Gamepedia/@comment-5811199-20201106042837

I'm disappointed that we're losing the Gamepedia domain - it is a brand that is trustworthy and self explanatory (an encyclopaedia about games!). It's also a platform where some Fandom communities have left specifically for the Gamepedia brand, and having to merge back is going to hurt.

While I don't know exactly how much impact changing a domain has on SEO, I think it has little impact compared to the wiki content and the wiki description/content layout. 'Fandom' is a pretty strange term that doesn't present itself as a professional site with quality data that people can rely on. And, the graph shown in the blog is missing multiple further core Google algorithm updates, which is pretty misleading.

Fandom will need to work above and beyond to really "honor the importance and identity of the Gamepedia brand spirit and legacy".