User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-4129195-20160603091455/@comment-20644-20160603162503

Good feedback. I'd agree about how it can help build your audience and even help you understand them more. If you engage with people on social media, it might bring them to your community. And even if they only end up engaging on social media, that's still an extension of your community where you can interact with people. I think the key is not viewing social media as separate. It's a different platform, but when used effectively it can still be part of your community.