Thread:Brandon Rhea/@comment-5889551-20181006171916/@comment-20644-20181009014336

Brand recognition was a big part of why we rebranded 2 years ago. We found that people who edit here know what Wikia is and understand what that means, but when we would talk to fans who aren't on the site or business partners then the name Wikia took a lot of explaining and wasn't super intuitive. So we chose FANDOM as one that best represents what the site is all about and is understandable to everyone.