User blog comment:Mighty No. 9/Wikia Video in 2014/@comment-785068-20140226162305

How long are these tests going to last? That's the one question I didn't see get answered in either posts linked.

I agree that this would be better as an optional feature since not all the videos showing up are wholly related to a wiki's subject matter. They tend to be creating an unnecessary tangent at the wikis I tend to visit, which only benefits Wikia in the end with random clicks/page hits/traffic.

I understand why this is being done as much as it personally displeases me. If the Wikia team can't allow for it to be made optional for some reason, then I request for an option for the admins to alter it so it's from their wiki's own submitted videos.

Alternatively either omit the video sidebar altogether, make the Must See Videos column slimmer to the Around Wikia size, or merge the Must See and Around Wikia together at the bottom into a single Wikia only column. The current format makes the bottom of each page look rather loaded with ads if they are all clicked to be visible. I think newcomers wouldn't be entirely sure if what they're clicking on will lead them somewhere else to Wikia, to a random ad of some sort, or to something that is related to the wiki they're currently browsing.

Because it does look like marketing from a third party rather than a Wikia feature in its current state.