User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-1176146-20100929153829

This skin is a nightmare and you don't have any real reason to make the skin mandatory. Some people like it, so it should be a user option.

You are going to remove Monaco because most people will switch to it when the new look is implemented.

The top bar was made because you want money. Going to another wiki = landing on the main page = viewing ads.

Vector does not support ads. That's why you are not adding it to Wikia.

Now, tell me, do you have any reason other than "It will improve Wikia", "It is the right thing to do" etc.?

UPDATE: So, we are not allowed to remove features like image attribution? THAT'S COMPLETELY STUPID. We should be able to do whatever we want with the CSS pages, not just change the colours (removing the sidebar, ads and a few other features should be against the ToU though).

I'm pretty sure the real reason to the change is ad-related. Wikia is was a non-profit company!