User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-2054358-20180815205726/@comment-20644-20180815213315

Wikia lacked brand recognition, and wasn't really a name that was easily understood by the average person. This is an anecdote, but I think a funny one: my mom gave up trying to understand what Wikia meant and just told people I worked at IKEA.

Ultimately had reached the full potential for that name, and it wasn't what would allow us to continue growing. FANDOM has opened up many new and exciting opportunities for the growth of the site.