User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-26296817-20160927030946

This announcement looks like a whole lot of marketingspeak, with no coherent reason for the change to a confusing, convoluted name which doesn't even correspond to the domain it's in. There's also the potential worry, when you talk about "branding Fandom", that you'll try to trademark it and threaten to sue others who use the generic word.