User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-35494933-20170117030452

I am glad that you are acknowledging that the advertisements can be intrusive and that you have plans to deal with them.

For me, the issues with Fandom/Wikia ads are 1) too many ads on the page (when logged-out) and 2) that one intrusive “direct” ad on the main page. I’m sorry, but the “direct” advertisements you want more of are one of those “annoying” ads for me. I’m on the main page and I mean to click on “Wiki Activity,” but then the direct ad loads and I end up clicking on it by accident. They’re “relevant,” yes, but that’s not the issue for me. I’m fine with selling ad space, but when those ads intrude on the editing experience, then it’s a problem.