Thread:Impulsetek/@comment-24485244-20140301133119



PPC is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. That’s why it is widely called as, ‘pay per click.’ Pay per click advertising is a great way to get visitors when you need traffic and you need it now. PPC advertisements generate revenue for Web publishers each time a visitor clicks on an ad. Banner ads, Flash ads, and textual ads can all be used to generate pay per click revenue for publishers.

Pay-per-click marketing is advanced, cooperative, and repetitious. It tries to satiate 3 distinct appetites:

Searchers - People click on paid search ads more often than any other type of digital advertising.

Engines - The search engines are forced to cater to searchers and advertisers simultaneously.

Advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product.

In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not. A PPC campaign lets you determine exactly who comes to your website. You only pay for clicks to your site; if a person clicks on a search engine result, link, or banner and lands on your site. If you get more traffic, you pay more money in nearly direct proportion to that traffic – your cost per click stays constant, and your overall cost increases.  