User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-141.109.120.90-20181008203126

Hi, is there a previous blogpost that explains the reasoning behind the rebranding efforts? What are the advantages of going from 'Wikia' to 'FANDOM'? Not trying to be rude, just curious. It seems like this popped up out of nowhere a while ago.