User blog comment:Rupert Giles/Introducing Updated Global Navigation/@comment-2091219-20140925134551/@comment-5448890-20140925153030

Well, Wikia doesn't want people to make wiki-forums, they want people to make bloated pieces of crap with a lot of features and a crap-ton of coloring and beautification that appeals to the ADHD crowd that will see their "nice" ads and click on them so that they get more $$$.

Wikia's a for-profit. That's not going to change anytime soon, and all users can do is deal with what they do.

Wikia cares much more about its anonymous users than its signed-in users, for the most part, because people that aren't signed in see much more ads than people who are. Anons are a much higher source of revenue than signed-in users, who can set their landing page to be the Recent Wiki activity and can have much less ads.

In the nearly 3 years I've been here, message walls were adopted and changed vastly, Darwin was introduced (fluid layout stuff that happened last year), this global navigation, and many, many more changes happened. Wikia's hugely different than it was when I was an anon and didn't get a slow computer because Wikia's running about 7 ads on any given page. Wikia's hugely different than when I was 13 and had just signed up in February of 2012. Wikia's quite, quite different, and it will continue to optimize itself for the highest source of revenue.