User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-11515627-20170117042842

"Directly sold ads are consistently of higher quality and relevance to Fandom readers and community members ... direct ads create a more pleasant [...] advertising experience."

Sorry, but this is laughable. Ads that take 3/4 of the screen real estate, and are placed at the very top as if they're some sort of landing page for the content I actually want to see, are much more annoying that programmatic ads on the side and out of the way. Especially full background ads which make the whole thing lag.

It is quite disenchanting when I log out and see what non-logged in users have to deal with. I hope that some of this is taken care of, but as the blog stated they're wanting more direct ads, it doesn't seem very hopeful.