User blog comment:Kacieh/Social Media & Wiki Promotion/@comment-1142365-20110909220214/@comment-1142365-20110909232207

Make sure to share the account with more than one user, this way it is possible to keep them updated more and so that no one user has absolute control over them. Also make sure to give them a theme... it goes without saying that a nice looking theme attracts subscribers/followers etc. Also, don't let them go stagnant for too long... otherwise people will lose interest in them.