User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-31955138-20181003171737/@comment-20644-20181008224344

Ultimately the goal is both. Quantity of users isn't worth much if you don't have quality of content. We think of Unification pretty holistically. Sure, there's a design and product element to it and that's what we talked about in this blog, but there's a content element to it as well. That includes, as I've phrased it in conversations within the company, making sure that our originally-produced content is not only just as good as community content but that it feels like it all exists within the same world.

We're currently working on our content strategy for moving forward. Once decisions are officially made it's something we'll be talking about here.