User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-35301431-20170117173154/@comment-24996761-20170118075827

Brandon:

"Big"? Okay. "Complex"? Give me a break. You're hosting mediawikis that are entirely user-generated and user-maintained, for _free_ by volunteers, and some really, really shitty discussion software that I personally can't stand to use. Neither of those things are inherently complex. The most complex thing you do is probably finding more and more ways to spam your users with ads they don't want.

I'm sorry, but I read you blog post as "Oops, overestimated what the market would bear, gotta backtrack real fast because telemetry says more and more people are blocking ads or leaving the site."

Don't tell us. Show us.