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= Principles of Design =

Contrast


 Contrast  is the difference between art elements in a composition, allowing each part to stand out more than the others. When opposing pieces are positioned adjacent to each other, the viewer's attention is drawn to them. The first thing a viewer's attention is drawn to are areas of contrast. Contrast is created by putting complementary colors next to one other.

Rhythm
 Rhythm  is established by the movement conveyed by the non-uniform yet ordered repetition of art elements. It has something to do with music's rhythm. Unlike pattern, which necessitates stability, rhythm thrives on change.

Repetition -Pattern


The uniform repeating of any of the elements of art, or any combination of them, is known as a pattern. Through repetition, anything may be made into a pattern. Spirals, grids, and weaves are examples of classic patterns.

Balance
The visual weight of the composition's elements is referred to as balance. It gives the impression that the picture is stable and "feels correct." The audience experiences discomfort as a result of the imbalance.

There are three approaches to establish balance:

1. Symmetry, in which the same parts are in the same place on both sides of a composition, as in a mirror-image or the two sides of a face.

2. Asymmetry, in which the balance of the composition is achieved through the contrast of any of the art parts.

Emphasis


When the artist develops a section of the composition that is visually dominant and captures the viewer's attention, this is referred to as emphasizing. This is frequently accomplished through the use of contrast.

Movement
The use of art elements in such a way that they move the viewer's eye around and inside the image results in movement. Diagonal or curving lines, whether real or inferred, edges, the illusion of space, repetition, and active mark-making can all help to generate a sensation of movement.

Proportion


The link between one part of a design and another section or to the entire design is referred to as proportion. It is a size, form, and quantity comparison.

Reference

Marder L. (2019, May 22). The 7 Principles of Art and Design. ThoughtCo: https://www.thoughtco.com/principles-of-art-and-design-2578740