User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-2163805-20181006204249/@comment-20644-20181007232941

Sorry if that wasn't clear. That's not what that graph is about. That graph shows the overall number of editors and edits increasing.

The second graph in Introducing Unification is the one that shows flat user retention, which is how many people come here and then stay here after a day, or a week, or a month, or longer. Users in that sense encapsulates readers as well as editors. With editors being a smaller subset of the greater whole in comparison to readers, even an increase in editors doesn't meaningfully translate into overall user retention. Because ultimately, people who come to the read the site are arriving via Google to look for a quick bit of information and then leave. Unification asks a question: are there ways we can keep them around longer? Can we encourage them to become contributors, so contributions increase along with retention?

Hope that clears things up.