User:Theaperitif

The Aperitif MARKETING PROJECT

Group Members: Matias Costa, Natalie Vaccaro, Jeff Hoyt

Current Marketing Situation Analysis
Page 4: Competitive Review

Three major competitors:

1. Patagonia - Patrol Leather-Hemp Shoes

"Position" : Established, worldwide market presence.

"Strategies" : 1. Market to environmentally minded individuals who spend a lot of time doing outdoor activities. 2. "The Footprint Chronicles" - interactive website which allows user to track carbon footprint of specific items. 3. Mission Statement - To build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

2. IPaths - Hemp IPaths

"Position" : Cater towards the skater market

"Strategies" : 1. "Humbly" Green since 1999 2. Offering products made with sustainable fabrics

3. Rawganique.com - Hemp boots for either sex

"Position" : 1. Cater towards environmentally conscious people seeking sustainable living and healthier, less stressful, lifestyles. 2. Achieved near worldwide distribution through word of mouth and internet campaigns.

"Strategies" : 1. Offer products made of organic cotton, hemp, and linen. 2. To not damage the planet any further through the creation of their products 3. Avoid any products that use chemical processing including: a. Soy b. Bamboo c. Tencil Fabric --Theaperitif 02:24, November 5, 2009 (UTC)