User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-32507250-20170122010350

Users are increasingly blocking ads of all kinds. It seems likely that ads will need greater and greater impact, as time goes by, and wikia will need more and more of them to maintain any kind of revenue as ad blocks get better. The more impact ads have, the more aggressive ad blocks will become, and the less effective the ads that can get through - that is, the very extreme ads.

Ad revenue looks set to decline. Fandom is understandably trying to fight this - but it doesn't seem likely it will succeed in the long term. The basic business model needs to change, from ad supported to...

It doesn't seem likely the user communities will pay to create the content. Could programme makers be persuaded to sponsor individual wiki, or channels of wikis?