User blog comment:Susanolivia/Fixed Width, Sidebar, and the Removal of Monaco/@comment-76.116.8.166-20101007005100

Sorry, don't know how to reply to a not-top-level comment, but:

[quote]Wikia sells itself to advertisers as one big website. That's why it wants to look like one.[/quote]

Wikia defrauding its advertisers aside, they have to also realize the -actual- situation, that it is many websites each with its own community, if they're to have any hope of satisfying those communities enough to keep them around and have people to click their ads.