User blog comment:Brandon Rhea/The Success and Future of Modernization/@comment-168424-20180124233428

This makes me think more ads were making load times worse, so less ads meant better load times. 30% less ads seems to have led to 30% faster load times (from 2015 at least).

To be honest, the ads don't bother me so much, in general. What I hate are the ads which have popups or auto redirect me on mobile somewhere else (usually an app store).