User blog comment:Gp75motorsports/Wikia Staff - Please STOP implementing changes without communities' consensus./@comment-26408630-20150505014519/@comment-213.120.234.122-20150507142125

"Wikia wants to improve its branding, and that needs a degree of uniformity. Brand name recognition gets more visitors and more advertisers. Which keeps the site running."

That's true, but I actually think Wikia would be better off creating a more "immersive" experience on individual communities. Why ask companies to advertise on "Wikia" when they can advertise on RuneScape wiki, Marvel Wiki, Star Wars wiki etc etc. At the end of the day, nobody really cares about Wikia, they care about the communities it hosts and in my opinion Wikia needs to take a step back and put individual communities first again. This would mean making the skin, content etc more configurable.

"Wikia discusses things first. Just not with everyone. They talk to Councilors (at least, I think they do - I'm not in that loop). I have no idea what the Councilors are and, as 452 mentioned, think about things. I see GP75's trying to get in, I hope for him he succeeds. I hope he doesn't find the experience disheartening."

Does it not concern you though that Wikia is so secretive? Correct me if I'm wrong, but I don't think Wikia has ever discussed "Councilors" with its users. Surely Wikia will get more accurate feedback from the fraction of users who respond to them on CC than from this set of "Councilors" who have presumably been appointed by Wikia themselves?

If you're perfectly OK with Wikia just making changes when and how they feel like it, are you not worried that one day they'll make a change you really don't like? Because once you're on Wikia, you can't leave (well you can, but Wikia will trash your new wiki's SEO).