User blog comment:Dopp/Technical Update: March 27, 2012/@comment-265082-20120330024150/@comment-1401334-20120330193603

In my case, the quantcast stats were useful because they clearly showed the time of year or time of month throughout the entire history of the wiki when the number of visitors spiked. This was important when examining how important events caused viewership to soar, and it helped local admins understand what events in the future might cause increases in trafic that we would need to account for.

Quantcast also had important "page views per person" statistics.This let us know that we might have a problem with the content on our wiki if people were coming to us from google searches but not sticking arround to see more that a page or two.

But really, the entire thing was useful. It was useful to know the age, gender and nationality of our visitors so we could know how to target our content. Say, for instance, you run a wiki for a game that is rated 18+ (which I do), but demographics information lets you know that a significant portion of your visitors are younger than that. It's important to have that information.

It's also important to know what percentage of our pageviews come from regulars or random visitors, and to know how many of our visitors see the wiki on mobile phones. How can we determine the importance of making a mobile skin if we can't tell how many people would see it?

I suggest that Wikia allow admins to have access to the Quantcast statistics on request.