User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-4793831-20170117122453/@comment-4793831-20170118000758

If it covers most of my screen space, I'm not likely to either ever come to the site again or purchase a product being promoted in such way. But that's just me, maybe there are some stats showing strongly positive overall outcome for this.

I only know that so-called ad industry standards are the reason for adfilters to exist in the first place.

https://i.imgur.com/QqlSEZu.png