User blog comment:Rappy 4187/Technical Update: August 31, 2015/@comment-1824272-20150901213413/@comment-5558012-20150905021239

@BertH - Our sitename isn't our full name because it's long. The sitename is also the namespace name for Project pages so these would be very long page names if the sitename was complete. Our current sitename is about 60% of our wordmark. I thought about changing it in the past, but I think doing so will hurt our SEO.