User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-25572720-20170118000912/@comment-954127-20170118083020

The Fandom articles don't usually get written by knowledgeable crew from wikis, and it painfully shows. I think overall that wikia tries to hard with the "Fandom" brand and should instead work with wikis more directly and see what they want. Heck, in a ideal world, wikia could also make ads better for wikis by asking folks editing at them (instead of wasting time with numbers that clearly are wrong in many cases) what they care about.