Board Thread:General Discussion/@comment-20644-20141110180435/@comment-20644-20141112005002

Sgt D Grif wrote: Have their been any tests to how a rename would hurt SEO? Your average person who doesn't edit on Wikia is going to search on Google "Insert Topic Wiki" for example. If "Insert Topic Wiki" changes to "Insert Topic Wikia", is it possible the search engine results would be lowered? Some wiki's homepages might also require a rename, which could break links. Most people won't search for a Wikia on Google, and the few that actually would do so are pretty much guaranteed to get to a Wikia page already. I don't know of any research, but considering how great Wikia SEO is, I don't think it'd be an issue. Some wikias don't even have Wiki or Wikia in their title. For example, Marvel Database, DC Database, and Wookieepedia do phenomenally well.

If there's great content, the name generally won't make much of an impact as long as the key words are there in either the name, the site's description, the home page, and so forth.