User blog comment:Rupert Giles/Global Navigation Update/@comment-7181938-20141217133038/@comment-25035274-20141217220416

It's called "branding". Nobody asks for it. It's just something companies do. Sometimes it makes sense, as it's a simple form of advertising without actually having to advertise.

In this case...Eh. I'm fairly(relatively) sure Wikia's already got a bigger piece of the non-"That-Other-Major-Huge-Everyone-Knows-Them-Wiki"-wiki pie than any of the other wiki-type sites, so I'm not entirely sure where the need for this giant bar came from.