Thread:BertH/@comment-4839035-20121107231903/@comment-171752-20121108183756

Our Advertising Operations team is dedicated to serving the most relevant ads onto a wiki and to the user whenever possible. We try to be respectful in terms of the ad creatives we employ, while still making a visual impact.

The reality is that advertising is market-driven. In the example of Coasterpedia, when we have an ad campaign from Six Flags or similar, we'd make great efforts to ensure those ads find themselves on relevant content. However, when a relevant campaign is not available, we have to run other advertisements that are not as relevant or else serve nothing but a blank ad, which we still pay to serve. These days we have more relevant ads than ever running across our network, but there's a lot more work to be done.