User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-954127-20170116202344/@comment-20644-20170117182858

Our analytics team is able to take a look at what readers of a particular wiki also look for on Fandom. Here is a list of the top 10 other wikis that readers of Ghostbusters Wiki have gone to recently:


 * 1) Wookieepedia: http://starwars.wikia.com
 * 2) Villains Wiki: http://villains.wikia.com
 * 3) Disney Wiki: http://disney.wikia.com
 * 4) Marvel Database: http://marvel.wikia.com
 * 5) DC Database: http://dc.wikia.com
 * 6) Elder Scrolls Wiki: http://elderscrolls.wikia.com
 * 7) Dragonball Wiki: http://dragonball.wikia.com
 * 8) Harry Potter Wiki: http://harrypotter.wikia.com
 * 9) Memory Alpha (Star Trek): http://memory-alpha.wikia.com
 * 10) Heroes Wiki: http://hero.wikia.com

So there's definite interest in superheroes, and those communities show a big interest in fantasy/heroics in general. So that isn't to say that we couldn't also have ads that are more directly relevant to Ghostbusters as a franchise, but readers are definitely interested in superheroes and the fantasy genre.