User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-3182821-20170118061729

Can you please consider poor old fashioned folks who are working with a data cap? I'm currently travelling and have very limited data. Auto play adverts, with or without sound, are a massive drain on my data allowance. As such I'll leave a site with an autoplay advert rather than waste my resources and engage.

People will choose to play a video advert if it is interesting and relevant to them. Targeted advertising that is relevant to that wiki would be far more welcome.