User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-24922135-20181005181348/@comment-26213507-20181005185824

As sad as it is, it appears our "cries" are in vain. Despite the vast majority of users pointing out how this whole rebrand is a colossal mistake since 2016, Wikia went ahead with it anyway, so here we are.

On a side note, the test is far better than just changing all URLs at once and witnessing the madness unfold, so I suppose it could be a "step in the right direction" in terms of Wikia Staff-user relations, even if the end result is going to be laughable at best. Perhaps other companies will look back on this set of events and see how not to rebrand.

In any case, I'm not going to be one of those people who leaves the site over something so petty as a url change, or some lame rebrand. I'll stick to my wiki and keep doing what Wikicities and Wikia were made to do.