Thread:Brandon Rhea/@comment-30696877-20170614094059/@comment-20644-20170618231945

"the less professional wikis are less likely people return."

This is very true. Although "professional" is, in and of itself, a very subjective word, the more polished and put together a site is, the more authoritative it looks. That, in turn, builds trust with readers, who continue returning for more information.