User blog comment:MisterWoodhouse/The first migrations to the Unified Community Platform/@comment-37374009-20200813033257/@comment-1869454-20200813040148

Editors make up a minority of the userbase, so it doesn't really matter if they don't view ads. Editors serve to attract the majority of the userbase - the viewers, who are relatively unaffected by UCP's changes.

This is why the site itself already offers logged-in users a preference setting to disable most advertisements - the only people who're likely to actually log in generate way more ad exposure with their edits than is lost by their personal ad avoidance.