User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-190.178.167.242-20181015005856/@comment-20644-20181018011532

Alexa is not an accurate reflection of site traffic. Very few people use the Alexa toolbar. And even if it was an accurate reflection, the fact that fandom.com ranks low would be because people have been using the site on wikia.com domains.