Thread:SEOkitten/@comment-5973717-20150814175319/@comment--20150827150615

Hey Deadcoder,

We've done some discussion with our engineering team and we are not going to be adopting Schema functionality in any way. Simply put it actually hurts SEO based on two rounds of tests we conducted relatively recently. Essentially this splits some of the pull from Search Engines back to Google itself.

Wikia is doing lots of work to improve SEO on our backend (Angelina will be revealing some of that soon) and there will be more users can do to help in that aspect being developed. Some of the Schema-style functionality is being put into a Wikia-based Structured Data initiative that began with the Portable Infobox project we just announced.

I'm sorry that we won't be able to officially or really even unofficially support you in this effort. I would suggest you give us some time to develop these new features and then see if you want to keep working in this area, especially considering the negative SEO impact.