Forum:Wikia "survey" advertisements? What?

Tonight I saw this odd "Wikia" message in what is usually an advertising slot:

http://img191.imageshack.us/img191/4334/whatfo.th.jpg full size Clicking on the "survey" link takes me to this page: http://img29.imageshack.us/img29/2483/suspicioussurvey.th.jpg full size My question is: what the heck is this, and why has Wikia put their name on something that is so blatantly associated with external advertising? Is this a new tactic of theirs to trick people into giving information to their advertisers? I find it insulting that Wikia would abuse the trust of their users that way by putting their logo on something that is not really a message to the community. ~ Gardimuer { ʈalk } 02:42, May 9, 2011 (UTC)


 * It's revenue. Surveys make money and wikia loves money.--


 * It will only get worse with time. -- 04:24, May 9, 2011 (UTC)


 * As always, if you don't like it, you can complain via Special:Contact. I hoped one of the privileges of having a login would be able to avoid this kind of stuff, but apparently not. -- Fandyllic (talk &middot; contr) 9 May 2011 2:05 PM Pacific
 * Don't logged in users not see ads?  Random Time  21:08, May 9, 2011 (UTC)
 * That first picture begs to differ.--
 * Some large wikis have ads for logged in users. Other important wikis will sometimes have ads, for example, I've seen them on Combine Overwiki.