User blog comment:Sannse/Your First Look at the New Wikia/@comment-1865849-20100820002307/@comment-1340045-20100820142504

I don't think selling out to Facebook would be a good idea in the slightest. If Wikia were to draw the Facebook crowd over like this, it would severely aggravate a large portion of the pre-established (and more experienced) editor base already here.

So, exchanging 20,000-edit contributors for Facebook? Doesn't sound like a good plan, unless they're strictly in it for the ad revenue, as LordTBT suggested.