User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-8072-20181004022655/@comment-20644-20181008224918

Hubs simply never worked. They barely got any traffic or use of any kind. It was something we tried multiple times with multiple different incarnations. They simply weren't effective.

You can somewhat personalize your own experience with the Follow button, but only in the sense that it tells you when a page is updated. You can't get news alerts, you can't get updates about a community, and so forth. We want to provide more personalization options so people can get a wider range of notifications about the topics they want to follow, not just the individual pages they want to follow.