User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-27780164-20181102013904

umm... the Fandom rebranding still infuriates me. This is still probably the MOST STUPID CHANGE from Wikia Inc. up to date. Unifying a "brand" with the sole intent of generating money' 'without caring for users is a humongous step backwards. Wikis hosted here have no decision power, and some have delibrately quit, such as Runescape Wiki ([//runescape.wikia.com/wiki/Update:The_RuneScape_Wiki https://runescape.wikia.com/wiki/Update:The_RuneScape_Wiki]), due to the recent changes here.

Let me decalre this out loud, once and for all: FANDOM powered by Wikia is a highly greedy company, on the same tier as EA, with the sole, meager dedication of earning money. The idea of not listening to users before performing such drastic actions is completely absurd to someone that is humanely balanced, such as most of us commenters here. As HearthRaven commented, "All their silly attempts to change everything are useless. And enough of this unification bull! We are already unified! We are all people looking to learn! We don't need some domain change! We don't need a brand! We are Wikia, and we are Wikians! That is how we're unified!"

This idea of falsely claiming that you actually care for your users is completely absurd, considering all what you now care for is your "FANDOM" brand. Wikia existed before FANDOM, and now you are attempting to dissolve it into a meager component of your "unified ecosystem". Despite us Wikians, and the administrators of various wikis objecting to these changes... this is what you do!

Back in 2016, you announced a "rebranding" to FANDOM. This was when things start breaking down. The way you allegedly cared for your users, by using this quote "Over the years, you and your communities have evolved to become an authentic and authoritative source of entertainment knowledge. Look no further than how creators use communities for their creations. Simon Pegg, for example, utilized the extensive fan knowledge of Memory Alpha as he co-wrote the script for Star Trek Beyond. Between your wiki communities, news and stories (which will be launched in additional international markets and languages), and other products, FANDOM lets you and other fans just like you find and share expert fan insight on your favorite TV shows, movies, games, and more. ", and switching things up, despite the change being rather unpopular, as per comments like: ''This "Fandom" branding attempt is a total fail. Every time I go to my favorite wiki I just get angry when I see Fandom plastered everywhere and frankly I hate the word... I also get angry when I see how much web page space the ridiculously huge, ugly footer takes up. I have also been lost as to what this pointless change is about which is why I ended up here...''

''How can you not understand that Wikia is now a well established generic term that we all know means a collection of knowledge - which is exactly what a wiki should be about. Don't you understand that a fandom may be a wiki but not all wikis are fandoms ?''

''You really need to rethink this... and stop trying to push your myopic view that all wikis are fandoms on us... I read many of the comments and your responses... and no, you're clearly not going to change minds with this. Please revert this change!''

There truly are users devoted to ancient WikiCites, and then Wikia, but now, this attempt is simply the end of this whole system. People  start screaming facts like this: " Wikia knows it can get away with controversial decisions like this, because everybody stops caring after a couple of weeks!". This is the only reason FANDOM can get away with this!!

To put an end to this, I've just created a new WIKI (not a fandom) dedicated to opposing this change.

http://antifandom.wikia.com

'''Join us. Make Wikia Great Again.'''

kevindong (talk) 02:05, November 2, 2018 (UTC) Kevin Dong, YouTuber