User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-30494382-20170120232551/@comment-24155515-20170121095324

"that sort of content integration and spotlighting is important to us.that sort of content integration and spotlighting is important to us."

That doesn't mean there shouldn't potentially be a feature to hide it if wanted. If someone isn't looking at it to begin with, what will their individually hiding it do if it's not producing revenue? (I'm occasionally appalled with the difficulty I run into trying to have an experience on Wikia that "works" for me, and the tendency for the main skin to lean toward entropy is part of why I use Monobook. What good is visiting a wiki if it makes you too distracted to properly edit it? Particularly when sometimes you're the only one regularly doing so? )