User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-141.109.120.90-20181008203126/@comment-26213507-20181008204544

Here's the corpspeak you're looking for:

"We want to enrich and grow the fan experience in ways that only being a media brand allows. Having one name—Fandom—that best reflects the broad experience rather than just part of it ties the whole site together under one powerful brand. And, we feel that the term Fandom best represents who we are: a comprehensive entertainment destination for fans to celebrate what they love." - Craiglpalmer on September 26, 2016

Now bow down before FANDOM!