Board Thread:General Discussion/@comment-5070188-20151014181107/@comment-1038387-20151014185100

I fail to see how your personal dislike for Doctor Who is, at all, relevant. As for the rest

Like Schiffy said, every change has brought people who disliked it. Plenty of arguments they raised were pretty good, and some points were addressed - just not in the manner people liked it to be (scroll down global nav, anyone?). However, complainers are much more likely to complain than praisers are going to praise, so the replies aren't really a representative sample. That leads a lot of people to complain that Wikia isn't "listening" - well, they are, they're just not doing anything with it.

Wikia has to make changes to make their position stronger - brand management, mobile support, site-wide uniformity, and generally, keeping up with online trends. And (ahem) giving users perks at cons and stuff. That brings in more readers, which, indeed, brings in more ad money. Wikia, Inc. is a company, after all.

Also, as has been pointed out in the past in most of the discussions Schiffy mentioned, "if it ain't broke, don't fix it", is a bit of canard. The steam engine wasn't broke. It was inefficient.