User blog comment:Adam Carey/Making Ads Better: What We've Done So Far/@comment-1508187-20170118214632

Adam,

Thanks for your work; I think I've got a clearer picture of how ads "work" with Wikia's model.

What might we do to marry our ad carries more closely to our wiki content? Admitting mine was founded in a time when an educational nitche was more robust than the new fan-based rationale, I find ads frequently discordant with my own aims. Frequently I find as I'm crafting a distinct help for students at a particular institution, my ad screens run content from competitor schools. Or while I'm trying to foster a can-do and optimistic tone to my instruction, my ads offer gaming worlds or tv series where gloom and doom are uppermost. All advice appreciated...