User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-5797887-20170120225223/@comment-20644-20170121172530

Thanks for the well thought-out comment, DanParkerYugioh. You said that we should consider appropriately encouraging a whitelisting of Fandom to those who block it and that, once the whitelist is achieved, show that we are worthy of being whitelisted. That is the plan. We know that in order to get whitelisted, we need to have an ad experience deserving of being whitelisted.

The notices that you are referring to are a small-scale test that are only seen by a handful of readers (logged in users, which represent the vast majority of content creators, were exempt from the test). We are testing out what messaging is most effective for asking people to turn off their adblock. That way, when the time comes that we have a better ad experience, we know what message best resonates with readers.