Board Thread:General Discussion/@comment-13301-20170502181922/@comment-13301-20170504094539

Cqm wrote: As a purely speculative point, I do wonder why edit warring over the conversion to PI is considered a ToU violation.

I think it wasn't considered ToU violation, just a matter of the new Fandom network operations concept that includes demoting or banning users that edit against Wikia commandments. I expect to see a modification in ToU to clearly reflect this position, for transparency. Otherwise

Cqm wrote: My theory is that having everyone using PI enables Fandom to sell the data and work with third-parties who may want to utilise it. It could put a potential partner off when discovering that the top wikis, and thus the most desirable, do not make their data available. As ToU violations tend to come into play when it involves the Fandom brand and/or advertising, i.e. revenue from advertising, this is the most likely reason in my mind as to why there's been an expansion in the scope of ToU.

This is not to be used for storing structured data. The real reason are ads. FishTank already confirmed they are using PI to place ads below the infobox (which means in the middle of the article). You know, if an ad appears at the top, you quickly scroll down to move it away from your screen, and because it may take a time to load you can even scroll before it loads completely. Now it will be placed below the infobox, so you'll see it for sure. That's why it's so important for wikia to implement PI on all pages of all wikis (specially the important ones).