User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-33143709-20170118170142/@comment-26093729-20170201134541

I think a lot of website owners think ads "work" because people are clicking on them, providing revenue. What they don't realize is that at least some of those clicks were made by accident.

I've been on the net since stuff was in text, and I've never gone and clicked on an ad on purpose. Maybe it's a generational difference and some people actually are clicking on ads.