User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-1824272-20170120201518/@comment-26402117-20170121123652

Hmm. On a mobile popup ad I saw, it didn't open up in a new tab (which would possibly have stopped me from bouncing). It moved me off the wiki page onto another site I was unfamiliar with. I feel the scroll ads are a better solution than that.