User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-33359237-20181017171430

One thing I realized from this is how limited my insight is in the audience of the wiki where I'm admin. I have no idea where visitors come from, where they go to, what their retention rate is, etc.If admins were given more tools  to measure these statistics, they might be able to improve them.