User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-1618941-20160926203143/@comment-452-20160926213558

Apple was a fruit. The company named themselves after it, as demonstrated by the logo. Nobody had any negative preconceptions about the word Apple, as it was just a piece of fruit.

Both facebook and snapchat were named by combining two words. Nobody had any preconceptions about "snapchat", because the word didn't exist.

Unlike all of those examples, you saw a new word which other people created, realised no-one had trademarked it, and decided it belongs to you now. The term already had negative connotations, and you will inherit them.

You will also gain additional negative public opinion due to "stealing" an existing term from fans in order to promote your company through association with the term. Amateur Obsessive has said more about this

(I quote "stealing" because legally, you're doing nothing wrong. It's only morally wrong, and you don't care about morals, just money.)