User blog comment:Dopp/Technical Update: October 18, 2011/@comment-3235402-20111018225017/@comment-1656630-20111019003545

We're still working this out, and will continue to adjust how we handle names on these features based on what we learn. Keep in mind that anyone who's using something that looks dumb has the ability to quickly change it -- as soon as they realize it's dumb. ;)