User blog comment:DaNASCAT/Technical Update: March 16, 2016/@comment-4129195-20160317114026/@comment-5973717-20160317182249

I think a better system would be if wiki admins had some say in which ads were on the wikis they run. For example, the fallout wiki could advertise the fallout games. This would minimize the obnoxiousness of the in-content ads.