User blog comment:Rupert Giles/Prototype for a new article layout/@comment-6532857-20141213192630/@comment-28736347-20141213211250

They're sticking adds in articles to get revenue from new readers, but you want more people on your site and getting you revenue why would you make it harder to find your first time on Wikia?

Yes, we already understand everything, but look how much more confusing this all is if your a first timer.