User blog comment:Kirkburn/Technical Update: August 31, 2016/@comment-1251315-20160901143250/@comment-11733175-20160902064029

Irrespective of the re-branding (which I was surprised to see extended to things like renaming helpers), I'm concerned about how a generic term could affect how easily a former Wikia wiki will be recognised.

For example, if I google "smart" (here thinking of the car brand) I get 3 results before the smart car site, and even then I wasn't 100% sure it was the correct site. While google did a very good job of giving me an article snippet from wikipedia and showing me the correct images, the actual pages it returned presented a less clear image of what smart might be.

If I currently google "fandom", I get a wikipedia article and an urbandictionary entry before the wikia site (bearing in mind I visit a subdomain of what is now fandom most days). Sure, it might rise, but it still seems like an unnecessary risk.