User:Rloeffel

A.	Historical Review & Problem Definition 1.	Overview of Ford Motor Company (Rachel & Kirk) a.	History b.	Global overview c.	Products d.	Financial performance before 2008/09 e.	Impact of financial collapse on Ford 2.	Overview of auto industry (Rachel & Kirk) a.	Historical lookback at market pre-2008/09 b.	Ford relative to other players in the market c.	Global overview d.	Impact of financial collapse on the industry 3.	How did Ford end up in a declining position around the time of the collapse? – Outline its challenges (i.e. trying to be all things to everyone, collusion in marketplace, heavily burdened balance sheet & P/L, etc) (Shawn) a.	Market Definition during collapse b.	Porter’s Five Forces analysis of Ford’s threats and opportunities during financial crisis c.	Based on Porter’s Five Forces model, what did Ford’s overall SWOT look like?

B.	How Ford Motor Company has transformed, or rather is transforming, the way it operates post-recession 1.	Steps forwards is taking to regain competitive advantage a.	McKinsey value model or Porter value model analysis (Robin) b.	VRIO framework analysis (Robin) c.	Is Ford leveraging opportunities from Porter’s model? If so, how? (Robin) d.	Product Differentiation vs Cost leadership strategies (Robin) e.	Vertical vs. Horizontal integration/M&A to derive advantage? (Kip) f.	How is Ford leveraging strategic alliances to derive advantage? (Kip) g.	Global perspective today (Kip) h.	Executive leadership perspective – Mulally (sp?) (Kip)

C.	Do we, as a team, agree with Ford’s approach? What suggestions/ideas do we have? What do we think the quantifiable impact could be of our ideas on Ford? (Will) 1.	Do we agree with the steps Ford has taken? Are there steps we disagree with and why? 2.	What suggestions or ideas would we offer to Ford? 3.	Given Ford’s direction today, combined with our thoughts or suggestions, this is what we think the output will be in the next xxx time period a.	xxx% increase or decrease in sales b.	(base case vs. best case vs. worst case) in terms of sales c.	xxx % in EPS Team Timeline:

Week 1 (ending Sunday 3-31) – Conference Call? •	Confirmation by team members that outline is satisfactory. Make final edits/changes •	Individual team members briefly walk team through their sub-outlines for their respective pieces

Week 2 (ending Sunday 4-7) – Conference Call? •	Status check only •	Team members continue to work on their sections •	Sections due to (insert name) by Thursday, April 11th. Or, if we use a wiki, each person must upload their final sections by this date. •	(insert name) to compile each person’s section or review the uploaded sections on the wiki from Thursday, April 11th – Sunday 4-14 •	(insert name) will review final paper prior to 4-14 meeting and record suggestions on changes/edits/subtractions/gaps/additions that are needed and present on 4-14 to group

Week 3 (ending Sunday 4-14) – Group face to face meeting •	Review and discuss final paper •	(insert name) will review their thoughts on edits/changes •	Discuss and finalize logistics for presentation

Week 4 (ending Sunday 4-21) – Group face to face meeting •	Team members present slides to group •	Organize and storyboard the slide deck so that it is effective and efficient •	Finalize logistics with recording •	Determine a day between 4-21 and 4-28 to do the recording

Week 5 (ending Sunday 4-28) •	Presentation and team project due in dropbox