User blog comment:FishTank/Refining Your Editing Experiences/@comment-24171918-20200423185936/@comment-4522253-20200423192957

I'm glad you asked! I asked our SEO director for clarification regarding H1 headers and whether it was a good practice to use them. While smaller websites (such as individual Wordpress blogs) can use them to good effect, as a larger entity with communties in the hundreds of thousands of pages, our semantic data and organization make more sense to use the more traditional practice of a single H1 (the page title) and sectional H2s. The idea of using multiple H1s without search engine penalties is actually fairly new, and our mobile tools reflect the current industry standard of a single H1. This is something we can explore later as a Best Practices blog post, but for the time being it is better to keep those as H2s.