User blog comment:SEOkitten/Search Suggest, Trends, and Content Coverage/@comment-4632631-20150901115116/@comment-26321732-20150901235254

Deadcoder raises some great points (and spoiler alert for some future blog posts)!

Energy X: Social sharing can also bring more traffic and users. Social metrics have been correlated to higher organic search rankings but are not a direct ranking signal in search algorithms.