User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-168424-20160604002134

As someone with some experience with this (Facebook and Twitter mostly), I would add some extra advice:
 * Try to get a small, but trusted team to share social media responsibilities, if you can. Trying to engage in social media with a single person is very hard to do unless it's your job or you can be online constantly (aka no life).
 * Don't worry about views or likes, or other counters like that. Social media is very finicky and people can turn against you in a picosecond. Just keep doing it and hopefully you will attract some fans that are good people.
 * Don't be afraid to block the trolls. You should be careful not to block people who are merely critical (they may have some good points), but if they are only critical, you don't need the aggravation.
 * Use hashtags and link shorteners (mostly for Twitter only... Facebook doesn't have the same lame limitations).
 * If you can't post consistently, don't worry about it. Social media is a "nice to have", but it shouldn't take away from having a good wiki.
 * Stop if you don't enjoy it. This is my most important tip.