Board Thread:General Discussion/@comment-20644-20141110180435/@comment-3032314-20141110222027

Brandon Rhea wrote: How so?

The problem is, there are a lot of casual editors who don't understand the difference between Wikipedia, a wiki, &lt;Name> Wiki, Wikia, and (less importantly) MediaWiki. Adding another term, especially one that a) is very similar to an existing one, and b) doesn't translate properly, will only add to the confusion and encourage the idea that editing a wiki is "too hard" for averageJolene34725.

On the flipside, I totally understand why you guys want to make the change: Wikia is the most popular wiki farm right now, and you want to keep things that way. By using the word "wikia" everywhere, you're hoping to make your brand synonymous with "wiki", so that people will come to you instead of one of your competitors. It's a smart business move, one which you'll deny because transparent marketing is bad marketing.