User blog comment:Craiglpalmer/Global Goals: Why We're Telling Everyone/@comment-4083900-20151002183005/@comment-6548012-20151014101537

Actually, raising awareness is the first step to, well, have people actually care and invest into this project, and it was already spread to celebrities first. Not the hottest celebrities right now, but still celebrities. Plus, this project is supported by the United Nations themselves, so you can hardly get more important. Though indeed it is not well executed, it lacks a plan, and it contradicts itself and goes into absurdity by moments, but even there, raising awareness really doesn't hurt.