User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-27125187-20170123023543

The only way to make ads better is to remove them, so I just use Adblock Plus. I do recommend that ads are unable to play any sound or autoplay any videos, and they shouldn't load those either until actually clicked on, as it's unnecessary to transmit that unless someone actually wants to hear or it; it will only be spamming them. Animated (moving) ads should be a no-go. Furthermore, the site shouldn't block Adblock users from using it, such things are easily and quickly fixed by the devs of adblocking programs, and only cause inconvenience. The "we need money" shtick is not a valid excuse, because a huge majority of users never get any adblock programs, and those who do, they generally do so because of their privacy and the invasive way ads track people.