User blog comment:Sannse/Your First Look at the New Wikia/@comment-1321365-20100822160905/@comment-1512243-20100824152804

I don't believe that this, at least, is an issue. You're looking at a screenshot of a page with an ad at the top and the side. Presumably the article continues below the bottom of the screen. You'd have to scroll down only perhaps two or three times before you could no longer see the top ad; if you're used to visiting wikia sites for information without being logged in, this will likely become a reflex.

Additionally, I believe that if a user is the type of person to be turned off by ads to this degree, they'll likely have Adblock Plus (or some other similar program) installed.