User blog comment:MisterWoodhouse/Evolving with the Web: Keeping Google Happy/@comment-33359237-20210114171730

> More work will continue on our side over the next few months to do what we can to improve the performance of page loads, content stability, and interactivity.

Let me help you with this analysis: loading in an ad at the top of the page when the rest of the page already shows is a terribly bad idea because it pushes the rest of the page down right in the moment when readers might want to click in the rest of the page. I clicked accidentally on ads on fandom more than on all other web pages combined. fandom wikis are exceptionally bad in this respect.

Here you have it, I just saved you weeks of analysis. You are welcome.