User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-252417-20170116191136

Ads are annoying plain and simple. That video ad may look "great", but it's also a complete eyesore at the same time, and causes major problems on places like Internet Explorer. It can be really quite hard to go on Wikia through IE (it's one of the browsers I use, deal with it).

Ads are thrown on, and although Wikia has done its best to remove some of the ad makers (there's one in particular that I can't remember at the moment, but it was at the right of the screen and quite distasteful. It had some strange name), they're never going to be like what Proboards claim to be, which is non-intrusive. Maybe you can ad them in a non-intrusive manner? Because ads like videos are thrown on, get in the way, and are a complete annoyance, but it's justified because "We need the money."