User blog comment:WikiPim/Wikia helping out commercial advertiser. What is in it for them?/@comment-954127-20120111073925

That should have been a given. I did it and am better for it. I do find it funny how everyone gets mad at Wikia's ads and ad partners, yet when they do collect information about us to get the right ads, people go ape____ over it. Either complain about one thing or the other. Wikia has to pay bills. We all have a free ride here, and this isn't wikipedia where donations pay for it. No it is business ads that pay for what you build on. They are trying to work with us, so smile and answer the questions.