User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-25405426-20170201030114/@comment-20644-20170203224553

Agreed that performance needs to be better. That's one of the key ideas behind making ads better on Fandom. As for site relevance, we won't always be able to have ads that are directly relevant to your content. Generally, ad clients are looking to reach a certain type of audience based on broad interests rather than an audience based on one subject.