Board Thread:General Discussion/@comment-26321732-20160216183027/@comment-26321732-20160218214852

@Enegry X great question! There is no "right" number of links to include (and if someone did figure this out, Google would change the rules), so focus instead on including links that are useful and interesting to readers.

Contributors often include links to the same page in both the infobox and in the body of an article, but be on the lookout for opportunities to change one of those link targets to an image gallery or relevant content in a different namespace. This helps both search bots and human users find more content and understand the relationship between pages.

@Speedit I am not 100% sure what you are seeing in search results, but one common issue on Wikia is that Google and other search engines find so much great content that it is hard to determine which page is the most relevant. Search results can be a strange blend of articles, file pages, and forum posts until a wiki establishes an internal linking structure and has built up some external links to its most important content.

In a case like this, be sure to link to those most important pages from the main page and other related pages and then give the search engines some time to understand those page relationships.

I might have missed the mark in this response, so feel free to share some examples on my message wall and I can do some more research.