User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-33359237-20181017171430/@comment-20644-20181022214905

We actually don't really rely on Quantcast that much. We use Google Analytics internally, which we've found to be more accurate and reliable. Our Google Analytics instance requires a fandom.com email address to log into it, which is why we can't offer that. We offer Quantcast to at least be able to provide something.

Admin tools for analytics is something we'd love to build at some point. We agree that what we have isn't enough. It's just a matter of when and how we can prioritize it.