User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-38892-20180817195943/@comment-1038387-20180817214131

It's getting real tiring to see people make that same argument all the time, even if it is a legitimate point. FANDOM's take on this is that they don't see it that way as that's the url, not the sitename. They need this rename to grow their brand. "Wikia" is not a well known name outside the nerd bubble.

Repeating this ad nauseam, each time presented as if it's a new and original talking point, will not likely make them reconsider.