User blog comment:MisterWoodhouse/Introducing Affiliate Marketing/@comment-9605025-20200910230448/@comment-20644-20200911154105

Yes. This is a standard practice amongst publishers and IntentX has affiliate business relationships with all of these sellers. We're not selling it directly, the store will be linking to other sellers (Best Buy, Amazon, etc) and people would buy through them. But by following the link from Fandom, we earn a commission from having helped promote the product which was then sold.