User blog comment:Brandon Rhea/Why Fandom Evolves: A Look Ahead in 2017/@comment-10637-20170111181814/@comment-24510587-20170111193640

"the success of the Discussions platform so far" You mean the mass criticism and petitions against it? Or did you people never notice that?

"it lacked brand awareness" I thought this brand was about sharing knowledge, not being the next generic social media platform? With "Fandom" as brand name, all you're inviting is Tumblr and Buzzfeed users, which are mostly the same group of people. You're actually scaring other people away by associating yourself with such folks. God knows I wouldn't touch this place with a ten foot pole if I were a new user and I saw that name.