User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-4636930-20181011180142/@comment-20644-20181011180755

While I'm not arguing against your points about individuality and tools, "killed user retention" is incorrect framing. The point is that there was never user retention beyond power users, which has been fairly steady as some editors join, some leave, and communities continue onward.

Outside of core editors, the people who come to FANDOM wikis arrive from Google, look for a quick piece of information, and then bounce. Very few stick around and become regular readers or even contributors. That's why the user retention trend&mdash;defined as anyone using the site in some way, not just editors&mdashlis flat, rather than upward or downward.