User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-4636930-20181011180142/@comment-4636930-20181011184022

Sure, but it is really the admins that keep wikis afloat. It is their task to attract users, pull them in, teach them how to do more advanced things and all that. If there are no competent admins, there won't be a good community. I think FANDOM really underestimates what admins can do, they are able to promote their wikis on Facebook, organize discussions about the shape of the wiki, make up their own rules, become an easily recognizable brand in the country and even promote themselves on real-life festivals (like we do). The staff will never be able to do any of that, they simply don't know every wiki's individual personality. Sure, organized attempts at FANDOM scale are neccessary, but you should also leave as much freedom to experienced admins as possible, so they feel comfortable and can devise their own plans for attracting new users. The problem of lurkers is almost as old as the Internet and we've discussed it many times on Nonsensopedia. We've tried many different methods and we are constantly developing new ones.