User blog comment:Adam Carey/Making Ads Better: What We've Done So Far/@comment-8072-20170120012032/@comment-20644-20170120015705

We talked about that in our first post&mdash;"Direct ads also make a lot more money for Fandom, which means that, with more direct ads, there can be fewer ads per page."

This post was framed around programmatic ads and how we're cleaning up the current ad experience on the site. Tomorrow's post is about direct ads, and it will talk more about decreasing the number of ad units per page.