User blog comment:Cshannon/Introducing Wikia Stars/@comment-1863391-20130111031253/@comment-1613840-20130111175245

Our goal is not to make other users feel bad, but to distinguish those who have gone above and beyond on both their wikis and across Wikia. For councilors this means they take extra time to provide feedback, which we really appreciate. Because they offer their time and insight, we added the masthead title as a sign of their dedication. The same will be true for stars.