User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-11733175-20170124091211

I'm glad to finally see some transparency on advertising. I've long since got bored of sending in emails about why advertising on Fandom sucks, passing on negative feedback, highlighting issues, etc. Just yesterday someone asked if 56 blocked resources with adblock is normal - yes, yes it is. I've seen an advert crash my browser on multiple occasions. I've seen takeover ads on mobile, something that Google are starting to penalise. Every time I look at the ads sold on http://fandom.wikia.com/mediakit, I am consistently astonished that someone would look at what they're buying and consider it unobtrusive or good UX.

And while 3 blogs in a single week looks good, all of them are lacking in details. They're vague and they rehash and repeat lines I've been hearing for months, if not years. They also point to this being an incredibly slow process. What's missed is that advertising on Fandom has been so poor for such a long time, the default advice is to use adblock all the time which both reduces any revenue that might have been gained while simultaneously either requiring more ads for the poor souls without adblock or forcing you to look at other ways to gain revenue such as Taboola which is almost as bad.

Users have been hiding adverts with CSS for years. There's been an option to disable ads for users for years. Perhaps if the experience wasn't so bad in the first place, neither of these would have happened.