User blog comment:Sannse/Sneak Peek at the New Look - Themes/@comment-35301431-20100916003248

So the layout is built around ad space? =_=;;

Advertisers need to be informed that their ad size is creating a problem for articles, the reduction in article space to compensate for not having ads within the article is very annoying.

Another thing, this skin and layout is clearly for widescreens, which I myself do not have. I'd even take a horizontal and vertical length ad over the square ones. If it means being able to keep the sidetool bar and increase the Article Space.