User blog comment:Toughpigs/Wikia's new Forum demo/@comment-26744861-20120728193348/@comment-1091639-20120728210428

Wikia isn't a social networking site, but it's not "simply" a wiki-farm either. I've seen a lot of communities that have flourished thanks to these new features. One cannot ignore the fact that various wikis have different topics, users, structure and ways of communication.

Wikis with a rather encyclopedic profile (Wookieepedia comes to mind) might not benefit from such social features as much as fanon or some entertainment wikis, for which discussing and sharing opinions about the topic is often more important that cataloging the wiki's subject.

That's why I never got the "Wikia isn't Facebook" argument. Wikia is pretty much a pioneer in its field and should derive from both; the freedom the MediaWiki software gives to the users as well as the ease of sharing and communicating as seen on various social sites.