User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-1187559-20170117143137

Im not hugely fussed on adverts either way. I mena I know someone below mentioned Wikipedia not using them, but every now and again Wikipedia gives huge "donate now" campaigns with pop-ups and what not. So if Wikia is using ads in place of donations that's their business choice.

However there is one type of advert I hate, and that's the ones that impose themselves on a page, or pop out and start playing a video. It annoys me to no end when I load up a page on my steam browser (as I dislike minimising games as it can slow them down etc.) and the bit of the page I'm reading suddenly drops down half the page so a video can start playing. Or when I open a new tab to suddenly have music playing full blast from one of these adverts.

Overall, I don't really care what is done with adverts, just so long as they don't make noise and they don't try and push the article around.