User blog comment:Brandon Rhea/Why Fandom Evolves: A Look Ahead in 2017/@comment-3013425-20170111205741/@comment-26402117-20170113221208

That search is from a search engine. When people use that, they are not certain to get a result from Forum or Fandom's help pages. They may not get a result from the wiki they want. Their search term may not align with the topic of the thread in the results. Fandom only benefits from that search if lucky. The most informative thread may be purposefully hidden by Google as it may be considered duplicate content for repeating older threads with similar but less comprehensive solutions.

And its at least a litle annoying yoyoing to and from CC.