User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-1280533-20160927084805

It seems like a strange choice to me. Fandom is a generic term with a dictionary definition. Rebranding an entire site to a generic term does nothing for brand identity. As Craig has said, Fandom is a term used to refer to a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest. Wikia is a collection of fandoms, it is not "Fandom" itself.

Usage example:
 * P1: "I've got a Fandom wiki on Elder Scrolls."
 * P2: "I've got a fandom wiki on Elder Scrolls as well."

Fandom encompasses all wikis by the definition of fandom, not just the ones you host. The Wikia brand identity is important for distinguishing fandom sites hosted by you from fandom sites hosted by others. Both are fandom, only one is Wikia.