User blog comment:EpicWikipedian/The new Wikia logo is absolutely terrible/@comment-3508190-20120322065706/@comment-3562424-20120323042523

I dont really care about the space between the I and the K, but I agree with you especially on the idea of the w. Wikia's main problem is that instead of the company making a brand statement, like apple or google, each wiki has their own brand instead of wikia making their own brand statement. While this is good, there's no point in harming yourself more than you should by removing something as distinctive as your w, which is the equivalent of the apple logo.