User blog comment:Mira Laime/Get the latest on your favorite entertainment fandoms with our new app/@comment-8072-20171008011832/@comment-8072-20171015180920

Indeed, you can't make people magically interested in something. However the aforementioned Hubs did in fact provide a valuable portal into Fandom's content.

You click the 'Books' Hub looking for one thing, then you spot other series you also like, or may have forgotten about. A win-win.

Presenting options/recommendations to people makes them more likely to click them, versus just searching for one specific thing. You guys know that.