User blog comment:BertH/Darwin - The Next Evolution of Wikia/@comment-1192804-20130903094827/@comment-1192804-20130913092435

I have no problem with a few ads here and there, I just wish Wikia was more like Wikipedia. Wikipedia doesn't need ads to run, it's hosted by itself and donations and is completely ad-free. It's inevitable that Wikipedia and Wikia are going to more like each other in the future.

Besides, it's really just the flashy big full page ads which cover the entire background that I'm sick of. Whenever I see them, I feel that Wikia is prioritizing money over its editors and readers (because in this world, $ makes the world go 'round). I'm not totally ignorant or anything, I know how companies and corporations function, and Wikia gets revenue from striking deals with adfarms. However, I don't see why it's necessary to have full page ads. Removing them would also have the benefit of making people's internet loading speeds faster and despite what it may seem, lots of people are also put off by over-the-top advertising, so in a way, that would mean more readers.

I've been using Wikia since 2008, for about 5 years now, and I still remember when ads were actually placed in the articles themselves. Eck.