Board Thread:General Discussion/@comment-31293812-20180528030935/@comment-749631-20180821202439

The way I see it is that, wikia being "reader-friendly" and "beginner-friendly" would draw them more traffic and thus they can show nice powerpoint to investors. They can also use those interactions between those mass readers to indicate how the company is transforming itself to adapt to become a social network and make users stay on the site and thus creating valuable traffic. But wikia failed to realize why those people stay on wikia instead of any other sites, which is the content. And even if they do, like with the "featured video" thing, they failed to understand in which way content are actually important, ignoring the quality and focus on quantity. Wikia wanted to add video into wikia articles because prediction indicate "80% web traffic will be video", but completely ignoring the fact that video transfer rate are much higher than other medium, and that further growth are driven by increased volume of video data with things like AR, VR, MR, 3D, HD, UHD, HDR, BT.2020, and other trends in video technology, and that, people who want to watch video would obviously be attracted to video sites instead of here. Wikia wants to be everything and curate itself as if it can match everything to attract money from investors while it actually isn't, and in the process have forgotten its role as a wikifarm platform. It is deeply regrettable.