User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-11461452-20170201032239/@comment-24956068-20170201063510

Aren't ads are tailored into what you are browsing about?

I mean, I'm here in the office working for hotels, and I am consistently getting Wikia ads from hotels or booking providers only.

If you're consistently getting violence or gay marriages (in which I personally have absolutely no problem with that), then I think it's something related with your browsing behavior. Not you, perhaps someone else sharing your browser with.

(Regarding your comment that ads in Wikia may not be SFW, I think every Wikia should have their rating tools: admins of each Wikia are being required to rate their content, and ads will also follow their rating. So maybe kids friendly game should always have G-rated ads, while strictly mature game may contain NSFW-related ads.)