User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-2054358-20180815205726/@comment-4568327-20180817022000

Where on earth did you get the idea that the average person didn't understand what "Wikia" was? Most of the people that I've talked to that have used Wikia describe it as a "Wikipedia" for whatever subject or topic they're looking for.

What and where precisely is the need to "continue growing"? You're a wiki farm; there are plenty of opportunities for you to grow just as a wiki farm under the name "Wikia" alone. Better editing features, updated MediaWiki software, more stuff to allow wikis to better display content or deliver information, etc. You guys certainly are growing, but not as a wiki farm; you guys are growing into something completely new, which is not what us wiki editors want (sadly, I think I've hit the nail on the head this time... this is EXACTLY what YOU guys want -- something new). In which case, consider my previous advice about spinning FANDOM off into its own website, and leave the wiki farm aspect of the site alone rather than trying to amalgamate the two.