User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-35494933-20170117030452/@comment-20644-20170117200241

We're always looking for the right balance in what elements of the page loads when to deliver value to everyone. We want the content to load quickly for the users, and we want ads to load to deliver value to advertisers. We want that to be a harmonious process, and cutting down on the number of ads per page as well as having higher-performing ads (be sure to check out Part 2 of this ad series tomorrow) will improve the page load times.