User blog comment:Gp75motorsports/Wikia Staff - Please STOP implementing changes without communities' consensus./@comment-26408630-20150505014519/@comment-1038387-20150507144607

As an umbrella site with highly visible logos, you get more travel from one wiki to another. If people go to Marvel Database or Wookieepedia and you see a banner with "Wikia" at the top, it might lead people to search for other franchises on Wikia, rather than google it and end up on another wikifarm. Getting your name out there. More views. Which leads to more advertizers.

As for the Council, the best way to learn more about them would be to apply for a seat, of course. But when you succeed, you'd have to be secretive yourself too.