User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-31911847-20181009214612/@comment-24361909-20181010193523

They have the right, as the domain is theirs, as you have right to rule your wiki (as long as they don't mind). There are less and less adds, which they always remind. The less adds there are, the more users come and the page loads faster.

Without adds, FANDOM would have to ask that we, readers and editors, give them money, the same as Wikipedia does it. Let's wonder which site does it better, and which is better, to ask for money, or to get it through adds?…

Is all they need money? I doubt so. If it had been, they wouldn't have informed us about the changes incoming.