User blog comment:Adam Carey/Making Ads Better: What We've Done So Far/@comment-1508187-20170118214632/@comment-20644-20170118222657

That's very likely the result of your browsing habits. You're likely searching for educational resources as part of your editing research, I would presume, so you are seeing related ads. When it comes to programmatic ads, there's no way to narrow it down to only one specific educational resource because they are all tagged the same way.