User blog comment:Brandon Rhea/Introducing Unification, FANDOM's next big initiative/@comment-24264457-20181022121905

"The more reliant community traffic is on Google, the more we’re all impacted by changes Google makes to how visible a web page is in search results. No set of features has yet made a meaningful difference in changing that."

I mean changing the name from Wikia to Fandom probably didn't help either. Changing the domain is gonna hurt even more.