User blog comment:Brandon Rhea/How You Can Participate in FANDOM's Community Video Program/@comment-31623969-20171116045427/@comment-31623969-20171116052954

"source material" would be the books, tv show any promotionals the company puts out or fan events/activities, i presume.

what extra advertising hooks are you putting into these? midroll ads? ad overlays?

how different is this from us posting video on a YouTube channel ourselves and linking to it? I understand you'd be helping with scripting, editing and voiceover and that's huge but beyond that is this mostly an in-wikia marketing campaign? If these are hosted on YouTube, does it mean the videos produced could be shared on twitter/facebook etc?