User blog comment:Rupert Giles/Prototype for a new article layout/@comment-1333424-20141215171510/@comment-28736347-20141215193253

Exactly. That's why so many people  dislike it, whether or not they realize it. Wikia is making the readers look at everything but the content, which seems at least a bit counter intuative.

So, why? I mean, really, could one of the Wikia staff explain in depth the motivations behind all these changes? Or address these issues by making the content the more attracting part of the page?

Simply how the human mind works.