User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-954127-20170120194203

The Direct ads I don't think are the ones most people complain about. They are ugly and sadly distract new visitors, but complaints for them usually are just as I noted. They don't have attack popups unlike what Wikia labels "Programmatic ads". The issue of attacking ads and ads that break the rules shouldn't be a thing. You throw it at the audience that we need to report and fight this. Simple truth is that people "ARE NOT" going to do it. They will instead install a adblocker and ignore all ads on the whole site. This puts the relationship between the userbase and Wikia company in an even worse spot. A actual push for more safe ads over taking chances with anymore of these "Programmatic ad" spots would be the ticket out. Whatever ad providing company is doing those ads is not caring about the userbase at all.

I'd even go so far as to give communities a list of category ad types to pick from (examples: Comedy, Horror, RPG) via survey as suggestions since currently your research numbers for wikis are so poor.