User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-11515613-20181011203821

This seems like the no going back point when you bury your company for good. You're effectively splitting the community, as wikis that are not fandoms will gradually migrate to more appropriate domains, and new such wikis will not be picking you as their home. Also, anyone who's looking for information on a topic is more likely to click on a result that has "wiki" prominently featured, as those are assumed to contain detailed specialized information. Whereas "fandom" sounds like some generic fansite that recycles news articles and posts random cosplay. So any wiki that doesn't have "wiki" already part of the title and/or address will be hurt by the loss of "wikia" from both the title and address. I can't imagine this not leading to a gradual exodus, as annoyed communities migrate their wikis elsewhere.