User blog comment:DaNASCAT/Technical Update: March 16, 2016/@comment-4129195-20160317114026/@comment-26402117-20160320105904

I think there should be an opt-in questionnaire thing that admins can use to describe their wiki and thus target ads to specific wikis better (like "Estimate the average viewer age on your wiki."). What would also alleviate this issue somewhat is hub-specific advertising to the wikis that have a hub.

@Azending, while the issue of a lack of music ads could be alleviated by the use of lifestyle ads, the adaptation of the advertisement program to target the wiki subject can actually increase uptake of its ad program and in areas it doesn't usually get ads like in music. (I see Spinnin' ads everywhere off-Wikia.)