User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-954127-20170116202344

I have to admit it, I worried when reading this that it's be a "battle blog" so to speak. Adblocker being a commonly used thing we all use daily on sites such as this.

I'm very glad you guys are somewhat confronting this in a friendly matter.

Truth be told, video ads have played a large part in many folks turning on Adblockers for wikia articles. The other reason being a lack of trust between advertisement provides and viewers (this isn't a Wikia issue as much as a overall internet issue). I was without a adblocker til 2011. I had been attacked at Wikia from ads two times in 2008 and 2009. Not for clicking it, as they were ones that when loaded had started to install ransomeware on my computer. 2011, however Wikia finally got me to get a adblocker when video ads caused it so three Wikia articles open in tabs would freeze browser.

The ads theseselves when I see them do not relate to me at all, and I have in the past suggested things to advertise which were ignored. Dishsoap, gossip, and superhero movies are not the sort of thing a Ghostbusters fan would care about, and that is exactly what I get. Ultimately, ads never made sense at Wikia even in the late 2000's and I think that all around you guys don't have control over that either.