User blog comment:Brandon Rhea/Tips for attracting readers and editors/@comment-5884303-20130522191035/@comment-20644-20130522191605

On the flip side, "Brickipedia" over "LEGO Wiki" can hurt the SEO of a young wiki, which I mentioned in the blog. "Wiki" tells a search engine exactly what kind of site its looking at, which is good for SEO. "Brickipedia" doesn't do that. You want to make sure you're balancing your catchy title with what's good for your wiki's SEO.