User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-25295528-20160926160947/@comment-26402117-20160926164932

at least people won't be confused with Wikipedia, Wiki and Wikia anymore.

Fandom probably means more organic advertising, investment and sponsorship too. It would also help heal the schism between wikis and the homepage.

The timescale could cause confusion though...