User blog comment:Cristina7/Introducing Discussions, a New Platform For Engaging Your Community/@comment-24055022-20160909033833/@comment-954127-20160909134623

"Advertisement is Wikia's biggest income source."

Very much the true issue here. The issue is without adblocker the site becomes a ad trap. The video ads alone murder the ram on my old computer. But what if Wikia would actually focus its energies in providing a trusted ad services that makes sure the ads are safe for the userbase, and in return the same users whitelist Wikia? That'd be a much better coarse than what we are doing right now. But then again, maybe the userbase and wikia have too much cynicism to ever try such a thing.