User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-4726368-20160927201900/@comment-1038387-20160927203713

The main arguments, if you strip them of emotion and rage, boil down to this:
 * Negative connotations with the word Fandom
 * A feeling wiki editors and their content are made second-class to mobile readers and Fandom articles.
 * The word Fandom does not fit every community, especially those in the dreaded "Lifestyle" hub. Bible fandom? History fandom? Creative writing fandom?
 * Potential damage to SEO

These are definitely valid concerns. The emotion... seriously, not. The people Wikia put on marketing - people with an extensive education in the field - will probably know their stuff. But this is the internet, so naturally someone with no training in the field can simply declare them wrong and total ignoramuses without offering any substantiation.