User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-4520036-20170201151433

Video ads should NEVER automatically start when loading a page - they cause increased load times and prevent the wiki from functioning. And those that ruin a page flow should be blocked. We come to the site to view the content, not the ads, so forcing a huge video to take up the screen is horribly obnoxious.

Looking at other sites which depend on advertising, the "side galley" ads are the most frequent. Banner ads should not automatically expand - AOL (for instance) tried this and got bad feedback; they have since disabled those ads.