Board Thread:General Discussion/@comment-32852560-20190118141002/@comment-1038387-20190119170944

PSI Seven wrote: To answer the original question, Wikia (which has been renamed Fandom) is changing the websites of all wikis created on this site from (wiki's name).wikia.com to (wiki's name).fandom.com. All URLs with "wikia" in them will still work. Why is this happening? Nobody knows.

Plenty of people know.

Short version: ad sales.

Longer version: it's difficult to sell the concept of user generated content to advertising agencies, especially as online ad sales aren't as easy as they used to be. Adpocalypse is real. Companies are getting pickier as to where they advertise.

The concept of a gathering place for all "fandom" is easier to sell than being a "wiki". Like it or not, this is what's going to happen. Somebody's got to pay the bills.