Board Thread:New Features/@comment-5413643-20141203231947/@comment-209674-20141222221930

Tupka217 wrote: "Idiotic and unnecessary" depends on your point of view. Wikia wants it to stand out like a sore thumb to increase their brand name recognition. So that's neither idiotic nor unnecessary.

Wikia shoehorning its brand onto this community as a whole (or wanting to stand out like a sore thumb as you put it) happens to be Idiotic and Unnecesary to most of us.