User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-4557798-20170131224923/@comment-4557798-20170201010145

For an ostensibly logical point, you've completely missed the point of the statement. If the reader is distracted by the ad, they aren't looking at the content. High impact ads have an adverse effect on the wiki itself. Wikia overall is bloated beyond belief, much like Wikipedia itself. It does not have an earning problem, it has a spending problem. It's better to lose the excess weight than to buy a whole new wardrobe.