User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-1510118-20100928233408/@comment-1340045-20100928234027

How do they win if we leave? The purpose of the New Look (I WILL NEVER CALL IT WIKIA) is to draw in more users. Losing users is losing content is losing ad space is losing money, and this game is all about the cashola.