User blog comment:Brandon Rhea/Why Fandom Evolves: A Look Ahead in 2017/@comment-10637-20170111181814/@comment-20644-20170111184118

We all loved the name Wikia, but it lacked brand awareness and, on its own, wasn't going to position us in a way that would allow us to continue growing as a company. Fandom can do that and we're already seeing great successes with the Fandom brand, which is something we'll also be talking more about as we move forward. What the name Wikia represented, though, is still at the core of who we are. That's why our full brand name is Fandom powered by Wikia, and why our parent company is still Wikia, Inc.