User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-75.71.39.16-20100930183826/@comment-8-20100930211357

I do realize that, I absolutely hear what you are saying. We've been posting a lot about why this change is happening: that we need to keep up-to-date and have a modern, clean look; that our testing with new users showed that many found the current skin confusing and that we want to attract new users; and that a consistent look across Wikia is important as a way to help people understand what the site is and how it works. There’s more on this in the FAQs, and we’ll keep adding to those pages over time.