User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-34966228-20180819051518/@comment-1038387-20180819115420

Recognizable how? Noone I talk to outside my nerd bubble - and even some that are inside - has ever heard of Wikia. They might know individual wikis like Wookieepedia or Memory Alpha, or even normal named ones like the Harry Potter Wiki, but they don't know what the overarching company is called, if they even know there is one.

While I don't like the generic term FANDOM (I guess allcaps make it un-generic?), it doesn't have the problem that it's so unique people don't even know how to pronounce it.