User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-1370845-20160602210327/@comment-20644-20160603005556

One of the best ways to do that is to just start talking to people, especially if you set up a Twitter account. Even as you're figuring out what kinds of content to post, engaging with people who are tweeting about Final Fantasy (to use your community as an example) will be a big step in getting them to follow you and share or interact with the content you end up posting. And a community like Final Fantasy Wiki is well established enough with Final Fantasy players that if you start talking to them, I think they'll be pretty psyched to talk to you too.