User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-5610178-20170121170911/@comment-1038387-20170122120249

"What happens if you get a chunk of Fandom's ad revenue and split it across so many people? Would that have less benefit to us than more money invested into development and support?"

I think it would cost more money in accountant's wages to do that than it actually gained in ad revenue.