User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-34425563-20181008035811/@comment-5810007-20181008192108

It's not about whether or not I see "fandom" or "wikia" in the URL bar, it's that casual people searching for information won't take us seriously anymore. "dragonball.fandom.com" looks like a fan blog, whereas "dragonball.wikia.com" looks like an information center. If I was a casual viewer who didn't know any better, I'd avoid the former. Like Ottoman Hold said, the word "fandom" is both informal and gives off the wrong connotation.