User blog comment:MisterWoodhouse/This Month at Fandom - September 2019/@comment-38306054-20191008031710/@comment-38078079-20191008081453

You mean for things like "Editor of the Month"?

I could be wrong, but I think it's a mixture of who staff personally notice and who gets nominated for the rewards. . . I've seen people leaving detailed nominations, which have been considered, and when I nominated a fellow editor for a reward, they were offered one. If there's someone doing a huge amount of work to a smaller wiki, I'd say to nominate them for an editor reward and/or Editor of the Month. That way, staff will know about them.

(Assuming I've understood your concern correctly)