User blog comment:SEOkitten/Search Suggest, Trends, and Content Coverage/@comment-4632631-20150901115116/@comment-26321732-20150901210827

Excellent question. Today around 85% of visitors to our communities come through organic search, and about 90% of those organic search visitors came in through an article page.

SEO is one of the best (and simplest) ways to gain readers and contributors. Most of us found Wikia through search the first time, so creating or editing content to capture more seachers can have a significant impact.