User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-5558012-20160602193213

The two things I've learned through Twitter is to:

1) be as broad as you can within your topic without forcing it. Posts need to vary and support every aspect of the wiki, not one area. I find this can sometimes be difficult with content that is older (past tv shows, etc) though I tend to incorporate in holidays and comparisons when it fits.

2) not make the account personal. Try to keep a neutral voice and avoid posting your opinions on the wiki's topic. Opinions on the topic, especially negative remarks, can alienate groups of fans.

I run @Munkapedia.