User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-5083036-20160602204245

How come one of the most successful wikis on your network (RuneScape) is where it's at without overly desperate tweets and posts? Maybe if there was more focus on quality instead of flamboyancy, growing wikis could grow to be more successful than they ever could with catering to trends and whatever else you kids use these day. Most of a wiki's followers are going to be people who already use it regularly.

I mean ya, social media can be somewhat useful for sharing updates about the wiki, but you're overstating the important of social media. And it's obvious why. More clicks for Wikia, leading to more ad revenue. Who cares about the quality of your content when you can get traffic just by tweeting?