User blog comment:Adam Carey/Making Ads Better: What We've Done So Far/@comment-1358098-20170119000908/@comment-26402117-20170121115953

Eh? You do realize that installing AdBlock or ABP means you can very easily browse on the internet while blocking ads that are perfectly fine?

It's whitelist-only. A site has every right to ask you to whitelist them and actually try their ad experience upon entering. The content and bandwidth you consume while you browse is never absolutely free, so consuming it as if it is won't fly with anyone. Besides, the devs behind those extensions are just business savvy, not necessarily all about trying to make the Internet better (if that's their responsibility at all).