User blog comment:Kirkburn/Technical Update: August 31, 2016/@comment-1251315-20160901143250/@comment-26402117-20160901183420

The very prospect of this kinda change is significantly alarming. The SEO of Wikia is associated with the "wikia" term so giving it up would be painful.

I have my reservations over whether Fandom can be trademarked to Wikia, which should be a prerequisite of such a change to the service's branding.

I guess I'm patiently waiting, but with some trepidation.