User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-20644-20160930175246/@comment-3528442-20161004170343

No matter how hard You try to defend this so-called "re-branding," I am not convinced that this is a good idea. It appears to me as if you are way too willing to bow to the will of investors and advertisers, and shrug off the concerns of the people who truly make Wikia what it is, the contributors in the many communities that make up the backbone of this place. I understand the need to attract new contributors, but there has to be a better way than rely on such a ridiculously corny tagline.