User blog comment:Brandon Rhea/Ad Tests on Fandom/@comment-3312380-20170428081542/@comment-970089-20170428154413

Another vote down for auto play.

The last thing I want in the middle of the night when quietly browsing is sudden noise because I didn't have the forseight to think a website might intrude on my serenity and pre-emptively put on mute.

It's just plain rude.