User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-31957572-20181015005609/@comment-20644-20181018011816

Google Trends isn't a good guide for how well a site is performing, which is why very few marketers use only that tool. We lean on Google’s Keyword planner from the paid platform to rely on search impressions over Google Trends, which only tracks changes in popularity rather than what people are actually searching for.