User blog comment:SEOkitten/Search Suggest, Trends, and Content Coverage/@comment-5175866-20150831230738/@comment-26321732-20150901205248

Good question! The article name that springs to mind is going to be the best article name 99.8% of the time. (Don't quote me on the math!)

Search Suggest is best used to find related long tail topics to include in the body of the article (rather than in the title). When I write I include the information that I think is relvant as a subject matter expert, but sometimes I find that searchers are using different terms or looking for specific information that I can add to an existing page.