User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-73.251.168.24-20170201151457

I think we need to eliminate the kind of ads that overlay the whole screen and that you have to hunt for and hit a tiny "x" to get rid of. Some computers and phones with older, lower-end processors can't handle those too well.

You also should do away with ads that make noise or automatically begin playing a video. Usually when these come up it instantly turns me away from a website. On top of that, no one likes hunting through their tabs to find where the noise is coming from.