User blog comment:Brandon Rhea/Wiki Video Types and How You Can Create Them/@comment-4457974-20170425151647/@comment-20644-20170502211936

I think "most people...would prefer to consume information via text" assumes that there's widespread understanding of what a wiki is or "supposed" to be. It's easy as editors to assume that everyone has a broad understanding of the basic, Wikipedia-style idea of wikis being a textual information resource, but a ton of people actually come to the site looking for specific pieces of information based on search engine results. They're looking for something specific, not because of the type of platform that the site is based on but because Fandom wikis are an authoritative source of information.

As the type of content people want to consume changes, it's important that we keep up with that. 80% of internet traffic is expected to come from video by 2020, so we'll be providing types of content (in addition to the textual content that will always be there) so people can engage with content in a modern way that visitors have come to expect from the internet.