Board Thread:New Features/@comment-20644-20170522203248/@comment-9605025-20170529231036

Technobliterator wrote:

...Fandom also explained that it is because advertisers want a more consistent page header across the site before targeting some ads at wikis - while you may think "boo, advertisers", this actually means pages will have fewer ads overall in favor of a few high quality ads. Keeping the bloated smaller ads which often slow pages down is more likely to drive readers away.

... First, where did you get this information? Second, I fail to see how this would impact ads. At least in the current setup, ads are placed between the global navigation and the header. Even if they weren't why do they care about the style of the page? So they can match the style of the ad? The only other thing I can think of is that they will use some sort of automated program to select which wikis to place the ads on; and that program, for some reason, obtains the subject of the page from visually reading the page instead of just looking at the content in raw form.

Without further explanation, I really don't see how that argument makes any sense.