User blog comment:Rupert Giles/Layout Changes: Breakpoints and Typography/@comment-4864110-20150519184525/@comment-89.241.67.210-20150519185501

It just struck me that it makes financial sense for Wikia to prioritise mobile users, as most desktop users have Adblock. Very few mbile users have adblockers (only Firefox for Android does AFAIK). So mobile users make more money.