User blog comment:MisterWoodhouse/An Update on the Future of Featured Video/@comment-4368470-20191210211336/@comment-24006128-20191210215500

We ran an experiment on Featured Video a while back to determine its impact on a few key metrics, including bounce rate and average time on page. As mentioned in the post, bounce rate is nearly unchanged between Featured Video and non-Featured Video data sets. For average time on page, there is a 4 second difference between the two data sets, with non-Featured Video being the longer average. The difference, however, is not considered a significant one.

We don't have data on click X to remove, but anecdotally, we assume that the lack of a significant impact to time on page or bounce rate translates to users generally not taking any action on the video to dismiss.