User blog comment:MisterWoodhouse/The first migrations to the Unified Community Platform/@comment-43745277-20201208204219/@comment-1038387-20201210141228

Gamepedia has decent enough SEO, as has Fandom. Both use URL structure to make individual wikis piggyback off the main site name.

I'm not sure what Fandom's idea on Gamepedia's SEO is. At first, they wanted to merge them in Project Crossover, then they didn't because it's better to squat an extra spot near the top of the search results (rather one inferior one than a competitor) and now they're merging again (but still maintaining old content, presumably for the same reason as before?).