User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-34797887-20180822034745

"Andrew Shotland of Search Engine Land urges his readers to avoid changing their business name to avoid what he calls, “the SEO equivalent of root canal.” In other words, keeping the same business and domain name ensures that consumers can find you after you’ve unveiled your new brand identity. It probably goes without saying then, that it’s not a great idea to both change your website’s domain name and select a new name that’s so ubiquitous that your business will never be found in a Google search again."

https://www.crowdspring.com/blog/5-major-rebranding-failures-and-what-you-can-learn-from-them/