User blog comment:Brandon Rhea/Wiki Video Types and How You Can Create Them/@comment-4568327-20170418235248/@comment-25503930-20170420140151

@StoryMaker the Echidna + @K6ka First of all: Thanks for your extensive feedback! I really appreciate that.

I agree with you saying that reading text can be a better was to consume information. Maybe that depends a little bit on the point of view. Let's talk about two scenarios: 1.) I heard about a new Show on Netflix, I am hyped, but don't really know about the series, I google for the title and end up in a wiki. Watching a video in this case can be a great first step into the topic. Maybe even the next step is to click through more pages of the wiki (and also read text ;) ). 2.) I am a huge fan of DC Comics but I can't remember the release date of a special comic. Sure thing, watching videos won't help me out quickly. I want to read the text and will find the information I am looking for.

And I think: In both scenarios I have a good reason to come to the wiki. And in both cases I should find the information in an easy way I like in that moment. As a conclusion I would say that videos aren't just about entertainment (sure thing they should be interesting to watch also if they focus on information) but can also be a great source of information -- and we try to find the best video formats for different needs as you can see in the article.

Talking about the prominence of the video: The videos are placed in a very prominent spot of the article page. This placement and also auto video play (not audio play) can ensure we can declutter the ad experience on the page and get rid of older ad formats.