User blog comment:Brandon Rhea/Intro to Wiki Modernization/@comment-26966924-20170309161752/@comment-20644-20170309173505

Good questions!

Ads that go in front of videos, like how it works on YouTube, are of very high value. Much higher value than the typical ads that appear on a wiki. If we have great video content, we can work with advertisers to put high value ads in front of those videos (video ads are a high priority for advertisers). When we do that, it gives us the opportunity to start removing some of the lower value and lower performing ads from the page. With fewer ads per page, we have an opportunity to make even more improvements to how wiki pages look.

Not every page on a wiki and indeed not every wiki on Fandom will have featured video content created by our team. In fact, the vast majority of wikis will not. We'll be working with the most active wikis on Fandom to put featured videos on the most popular pages, because that's where key traffic is and that's where maximum value can be derived for all audiences. So the workload is not one where we'd have to create videos for every wiki on Fandom.

How users can be part of the video creation process is something we're currently discussing. We'll have more info on that in the near-future.