User blog comment:Jamie/Social Media – What’s the Point?/@comment-3088201-20131009151458/@comment-166-20131017160244

Perhaps I am biased, but I'd like to think that the Marvel and DC wikis are already top-notch sites in their fields. There are more articles, images, videos, and blogs on our wikis than on  dozens or hundreds of other wikis combined. We post relevant and humourous content (semi-)regularly and enjoy the benefits of a great community of contributors.

That was not the point of this article. In fact, I specifically said that content should come first. Having a social media strategy isn't important to everyone. For wikis as large as ours, it's a necessity. We already have over million unique visitors per month and are near the top of Google search results for thousands of search terms.

In order to reach a larger audience, we need to explore new areas of the Internet where we aren't already running at peak performance.

We can always do better at developing new content and presenting existing content, but by better engaging our community, we can also learn what is most interesting to our audience and where to focus those efforts.