User blog comment:H Fern/URLs and the such./@comment-168424-20110527230915

wikia.com will redirect to www.wikia.com which is the hub web site. Allowing wikia.com/wikiname would be hard to implement without completely restructuring their domain usage and confusing with hub pages and hard to manage with existing MediaWiki engine implementations. In short, it sounds like a bad idea, especially for aesthetic reasons.

Personally, I'm of the completely opposite opinion, the wikiname.wikia.com system works great for those who are too cheap or lazy to buy their own domain name. I prefer domains like wowwiki.com for historical reasons, but wow.wikia.com is a decent alternative. I find going to Wookieepedia is much easier by using starwars.wikia.com and same with Memory Alpha and startrek.wikia.com. It just happens that wowwiki.com is simpler than wow.wikia.com.