User blog comment:MisterWoodhouse/Introducing Affiliate Marketing/@comment-46012791-20200911104953/@comment-24006128-20200911131152

We're trying a new type of ad that sends you to a storefront we control, maintained by a vendor, which displays a bunch of items for sale related to the wiki you were on, across retailers you already know and probably use. If you buy one of those items, we get a small cut. It's a different way to fund platform maintenance, improvement, and other initiatives.