User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-5706853-20160926204841/@comment-35494933-20160926211524

I understand branding is important, but I’m afraid that using a common English word will cause mass confusion among English-speaking people. The Fine Bros.’ attempt to trademark “React” for their “React World” show back in, what, January of this year? The backlash they received was so huge that they cancelled the trademark.