User blog comment:DaNASCAT/Technical Update: November 8, 2011/@comment-1788742-20111108194309/@comment-655-20111108195425

Fun fact: They are just denying it when talking to their contributors, not when trying to advertise their new social shit elsewhere. Here's an interview with Wikia's new CEO: http://www.adweek.com/news/advertising-branding/fast-chat-craig-palmer-135809

Did you know you're no longer a "contributor" but rather a member of a "hyper-engaged audience"? :)