User blog comment:Ducksoup/Why Wikia Evolves/@comment-8072-20150619043603/@comment-20644-20150619052411

Sort of, but it's not quite that simple. Advertisers aren't going to actually outright demand that changes be made to the site. They're not in a position to do that. What they are in a position to do, however, is choose not to advertise on Wikia if Wikia is not keeping up with industry standards on advertisements. So that goes back to the great point that Andrew made about how a company either innovates or it dies. That includes keeping up to date on what advertisers expect out of advertisements, but also how people interact with advertisements. The industry is always learning new information about which types of ads work, which don't, and how advertisers can get more bang for their buck.

Most people don't like to think about the fact that decisions have to be made for revenue purposes, but it's the reality of online companies. It's what lets Wikia be as big as it is, as awesome as it is, and ultimately what lets Wikia be a free service to everyone here. It's also what lets Wikia make a profit, as we are indeed a for-profit company.

We actually have another blog about why we have ads and how they work coming in the next few weeks, so stay tuned for more.