User blog comment:Susanolivia/Experience the new Wikia/@comment-1405841-20100927024910/@comment-824313-20100927031105

Dear TVthePunisher,

Here at Wikia, we're working very hard to leave out of consideration the 97.4% of comments we have tagged as negative feedback. We consciously have no idea what you mean by "massive complaints," as our software automatically removes from our view all responses deemed "negative" by our team of Negativity Taggers. Coincidentally, many of these Negativity Taggers are the beta testers that, as you so ignorably pointed out, do not exist. We pay them hundreds of dollars every day not to.

We are working night and day with our advertisers to make sure the content area you see is as small as possible, to make room for our upcoming full-screen ads. But don't worry about that, because we're making your wiki easily customizable! We're narrowing down the amount of CSS you need to write. For example, now you only need to add the color for the content area, and the text and everything else on the page (besides the ads) is automatically changed to that color. We are also making it easy for YOU make many other customizations at Special:ThemeDesigner, a tool only the Wikia Staff have permission to use.

Now, as to the questions on why we're doing this, our answer (as I have been clearly instructed to say) is thus:
 * It’s time for an upgrade! We want to give Wikia an up-to-date look that enhances every wiki and encourages new users to join the site. We love being the best place for gaming and entertainment information, but we want to expand our success to other topics and types of communities. Our goal is to be a place that attracts the widest possible range of people to read, write, and connect.

Do not expect a better answer, because I have been specifically instructed not to give you one.

Hugs and kisses from the Wikia Staff, and have a nice day!