User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-954127-20170116202344/@comment-168424-20170117011120

I'm not a particularly huge Ghostbusters fan, but I can easily see why superhero ads are not really interesting. I would expect a Ghostbusters fan to be more excited by maybe horror (more of the comedic type) stuff or things related to the supernatural or undead (ghosts, vampires, zombies, etc.). These are usually topics that superhero genre stuff only peripherally touches on most of the time.

Let's just say say, the justification for superhero ads sounds like: hey these ads are popular and make us money, so everyone should like them! Your consideration seems extremely shallow. As an MMORPG fan, I also find superhero ads annoying, but I've given up long ago hoping for better targeted ads.