User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-4793831-20170117122453/@comment-11515627-20170118073546


 * Programmatic ads are definitely easier to ignore. That, of course, is a problem when dealing with industry standards that now prioritize viewability.

So in other words, yes, you use direct ads with the direct intention of making the ads bigger and more in your face despite knowing that's exactly what users don't want. Great.