User blog comment:SEOkitten/Search Suggest, Trends, and Content Coverage/@comment-5175866-20150831230738/@comment-5973717-20150901025922

Generally, as long as you have the most common names, such as a person's full name, or a book's full title, that's your best bet. For heavily internationalized stuff, like certain anime, you should have multi-lingual redirects and internal mentioning. Those are good as well.

Ultimately, the best SEO trick is to have the best content. Publish the stuff that isn't published anywhere else. Make things easier to read, more thorough than anyone else, and provide the widest coverage of a topic. That's the ultimate SEO technique.