User blog comment:Brandon Rhea/Tips for attracting readers and editors/@comment-5884303-20130522191035

Although I haven't founded many Wikia wikis myself, a big tip for gaining attention and notoriety for any site—wiki or not—is to have an easy, memorable site name. If it's something that catches, people are more likely to remember it, and go to that instead of a different site. For example: Brickipedia. I've seen the name Brickipedia all over LEGO fan sites and forums. It's a notable wiki and a memorable name. If the site was just "LEGO Wiki", chances are it may not catch on as quickly or easily.