User:Hannahaltman/Credibility in Media

Media is a powerful tool unlike any other. The people that create the content that media outlets end up publishing have a huge responsibility in terms of maintaining credibility. Over time, public opinion decides whether or not a media source is a credible, reliable source for news. It is important to both understand this as a concept and to also understand where that comes from. People start to trust a media source after it is consistently true. This doesn't alsways necessarily mean that it is unbiased, since all news sources tend to have a slight angle, but it means that they report their version of the truth in a very consistent and provable way. This is one of the huge factors that makes a news source credible in the eyes of the consumer. For example, tried and true BBC  is typically viewed as an credible source, while new, millenial based newsource Buzzfeed is not viewed in the same light.





Pictured above is a screenshot of Buzzfeed's homepage as opposed to that of BBC. It is made clear that BBC has a more professional appeal, with less frills and more concentration on the actual news. This appearance has made them more of a credible source, as opposed to Buzzfeed, who's homepage includes texting the acronyms of a teenager.