User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-5558012-20170117023913

Finally, being open about ads. I do not use an adblocker, mainly because doing so puts more of a burden on others. Being logged in there's no reason to hide at least the majority of the ads. Now being logged out is another story and I've read multiple accounts of ads on Wikia from readers. One user was concerned to use the site because an ad redirected them to a site containing some porn (later removed after I informed them they could report it). I also can't forget the performance issues caused by ads (mostly logged out) and variable layout of content.

I'm seriously hoping something good will come out of these blogs. These ads, while some are necessary, don't offer a pleasant user experience. I'm hoping the number of ads can decrease in favor of ads that are higher quality, relate to the wiki/user, and don't affect page loading significantly. Lastly, please make the main page column ad stay one size so the rail can be consistent for page formatting.

I look forward to the next blogs.