User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-1680494-20160926232205

This may be smart because people generally cannot differentiate the difference between "Wiki", "Wikia", or my favorite; "Wikipedia". I can't stand when people refer to a wiki like "Smurf Wikipedia". Also, people won't learn that Wikia is a company and not a general term. For example: people will refer to a non-Wikia site as "Minecraft Wikia" when it is definitely not on Wikia (It's on Curse/Gamepedia, just call it Minecraft Wiki).

Perhaps this change is a way to make Wikia stand out among other wiki farms through terminology.

References
 * https://www.google.com/trends/explore?q=Wiki,Wikia,Fandom,Wikipedia