User blog comment:ErixeyaOfficial/What's this new McDonald's Happy Meal craze that everyone has?/@comment-2106481-20120316001547

It's because fans of the show, My Little Pony Friendship is Magic, are collecting little figures from the show. They're surprisingly accurate for McDonald's, and they double as something for a keychain.

I actually bought some myself!

http://i923.photobucket.com/albums/ad73/MontagnaMagica/IMG_1478.jpg

It's also a bit of a fun adventure to order a girls' Happy Meal toy when you're a guy! LOL!