User blog comment:Adam Carey/Making Ads Better: What We've Done So Far/@comment-954127-20170118221627

It seems that things did improve with notable video ads on the side missing. But a big red flag happened where a black box popup happened and avast and chrome killed it. No clue what it was, but that is a straight red flag.

You guys need to think about what a average viewer is expecting from Wikia. If you wouldn't like it, you probably should do away with it. Popups in the 2010's and even before that usually are not seen as a good thing.