User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-1510118-20100928233817/@comment-824313-20100929000850

They're like Google. The Advertisers pay The Staff to run their ads, and we're just a ploy to popularize the links. The Advertisers have way more say in this than they should, because they're the ones running the "tests" The Staff keep referring to.

By the way, Nitpicker, it's probably smart to call the New skin "the New Skin." Think how confused users will be when they see things like "Wikia, I love you, but Wikia is definitely the worst thing that's happened to Wikia in the history of Wikia!" Sure you can figure it out, but can I?