User blog comment:Dopp/Communicate Easily with Message Wall/@comment-4037129-20110929012446/@comment-1025281-20110929023311

Perhaps the naming of the feature is a bit unfortunate, but other than that, this feature seems to me like any other commenting feature found all over the Internet, not just on a social network such as Facebook. Rolliemoon has a very strong argument that it's about how you use it, not the mechanics of the feature itself.