User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-1824272-20170120201518

There's definitely something wrong with the thinking here. The Fandom team is apparently thinking, "Well, we have two options: multiple small bad-performing ads, or one large sometimes-bad-performing ad." Except with both, the page design is ruined. With both, users complain about page performance. With both, the distraction from the content is too high. Of course, if I even try to utter the words "a few, non-flashy, acceptable ads", Fandom wouldn't gain any revenue. So we're stuck. I hate this.

So how about a question that I hope you have an answer for: what's the deal with mobile ads and what are you doing to fix that?