User blog comment:Craiglpalmer/Introducing Fandom/@comment-24.184.71.143-20160127004105/@comment-1370845-20160127103644

Correction: it looks like they're looking for employees they don't have to pay for when you deliberately approach it from a cynical point of view. If we're being picky, technically all of Wikia's content is provided by "employees they don't have to pay for", and the appeal of Wikia is that its encyclopedic, fanon or other content is created by fans, for fans, rather than by the employees who may be slow to update content or may eschew/leave out certain information. This is taking that same approach and applying it to journalism: you have fans who are passionate about writing creating content on Fandom, rather than paid journalists who are paid to deliberately post clickbait articles and compete with one another to earn their salary and publish stories faster.