User blog comment:Sannse/FANDOM's Community Video Program is Growing/@comment-3256727-20180201144311/@comment-8072-20180201204049

Video content is what people consume the most online nowadays. Wikia is simply trying to get in on the action.

To say it adds nothing would be very ignorant of the direction the web is moving.

https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics