User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-24082086-20161010040706/@comment-20644-20161010175427

We don't monitor Alexa. It's a bit of a vanity tool (its main purpose is to show up or down movement), and the information you get from it shows an incomplete picture of traffic data and some relevant keywords. It does not show a complete picture that includes external links, domain authority, and countless other factors that go into whether or not your SEO is successful or traffic is moving in the right direction. Instead, we use Quantcast which has far more accurate data for us because of the way Quantcast is set up and how it interacts with the Fandom platform.