User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-178.166.52.144-20181028093234/@comment-32281471-20181028133436

They use it as an excuse to say "Hey users, we had to change the domain to fandom.com which is our brand name for security reasons, if it wasn't for that, we couldn't have applied HTTPS for international wikis" but the true reason is that they only want to have their brand name everywhere.