User blog comment:Sannse/Your First Look at the New Wikia/@comment-8072-20100820040241

Dear Wikia, you said you tried out this type of skin 2 years ago and it didn't work. Remember? Why did you change your mind?

"So how do you design a wiki page that has a 300x250 box at the top of the screen? Either you put it in the header, which pushes the entire content area down, or you put it in the sidebar so that it squishes the content area over... or you put it in the article area, and allow the content to wrap around it. We tried out all three versions, and I think putting the box into the article actually creates the least disruption" - Danny

Noting that this was the "result of months of conversations, tests and compromise".

So...you're going back on your compromise, ignoring previous test results, and creating more article disruption, is that right?

Is the new skin mandatory because "advertisers strongly prefer a consistent look-and-feel" ?