User blog comment:Golfpecks256/Wiki adopting tips/@comment-5558012-20180925051419

As for social media, I wouldn't focus on having a wiki on every platform. It's simply not necessary as it can create a lot of duplicate content and take up valuable time that could be better spent on the adopted wiki. I'd recommend one or two platforms. These work great as a supplement to the wiki and less as advertisements. Avoid linking to the wiki with every post and be a solid presence in the fandom of the wiki in question, be that posting news, hot discussions, or answering questions. Be careful about advertising the wiki before there's something useful/pleasing for new users to see.