User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-4966986-20181011163223/@comment-31955138-20181011181721

Wikia has been trying to rebrand to FANDOM for umpteen years now (mainly against the wishes of people on the site and people who use the phrase FANDOM). I think they think that FANDOM will fit better with their idea of becoming more of a news agency come social media site.