User blog comment:Brandon Rhea/Wiki domains will be changing from wikia.com to fandom.com in early 2019/@comment-34966228-20180819051518/@comment-5952365-20180819172222

I also agree with Jasperical. @Tupka217 Imo and in my experience Wikia is much more recognizable than "FANDOM", and "FANDOM powered by Wikia" has always sounded silly to me :/ In my experience, if I were to tell someone, either online or irl, to read pages from "FANDOM" on, say, Disney (so like, "hey, go check out the Disney FANDOM pages") they would be very confused and would probably think I was referring to another website like Tumblr in an odd way or by mistake :/ "FANDOM pages" just sounds weird and like you typed/said something you didn't mean to, tbch :/ I think it's very silly that you said no one you talk to has ever heard of Wikia or knows what the company is called since it's the literal polar opposite for me, LOL X3 XD Like, everyone I've ever known knows Wikia and Wikipedia and would probably be absolutely sure they were on the wrong website if they saw it was called "FANDOM", actually, some people I know probably wouldn't even click on the site if they saw it had the "wrong" name :/ Like, I'm pretty sure everyone I'd ask irl or online would all know that Wikia and Wikipedia were made by the same person, and would probably think I was getting things confused if I were to say "FANDOM and Wikipedia are made by the same person" :/ Or if not all then most, at least :P Also, most ppl I know would pretty much sum up Wikia as "the specific Wikis that are different looking" and Wikipedia as "the Wiki Wiki that has a page about everything" :P

Nah, I don't think it being in all caps makes it un-generic, I do think it makes it less attractive, tho. And I don't doubt that ppl don't know how to pronounce it tbh XD