User blog comment:Cristina7/Introducing Discussions, a New Platform For Engaging Your Community/@comment-25801460-20160908212820/@comment-452-20160919151213

I would say that that is exactly what they're going for.

Wikia desperately wants to be a "cool kid", and will copy whatever the latest trend is, then call it "evolution", despite it really being just "copying whatever the cool kids are doing this week".

I liked it when Wikia had it's own identity.