User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-107.178.40.213-20181007085611/@comment-20644-20181007155613

We've actually seen a lot of success over the last 2 years with the FANDOM brand, more so than the Wikia brand. While wiki users know what Wikia means, by and large that was a brand that most of the public didn't understand and there was very little market awareness of the site. Since the change, that awareness has been going up. We can go more in depth on that in future blogs.