User blog comment:Brandon Rhea/Intro to Wiki Modernization/@comment-27345308-20170306202834/@comment-4457974-20170306215346

The size of the video and how much scrolling it requires to get to the information the user was actually going to that page for is my biggest problem with this new feature. I know advertisers want it to be as intrusive as possible, but at this point it's essentially taking priority over the main page content. Web content being "above the fold" (viewable before any scrolling is done) or not isn't as important as it used to be, but it's still disturbing to push the main content of the page "below the fold" for a video that may be relevant, but still isn't the "main point".

Still, compromises, I guess - at least it's video content that's relevant and interesting, and focusing on video ads will lessen the prevalance of performance-hampering forms of Wikia advertising. It's pretty clever, actually. I have to commend you for thinking of a creative idea that does have some advantages for users, even if it kinda goes against what I (and others) want from Wikia: straightforward reference information.