Board Thread:General Discussion/@comment-1474707-20140507101822/@comment-1038387-20140507141218

Dan67 wrote: Marketing, wait a minute the wikia should only be used to inform, educate and entertain users who visit the particular wikia.

Hosting a website costs money. Money can be earned with ads. And the better known your brand name is, the more people visit it, so the more they can charge for adspace.