User blog comment:Rupert Giles/Prototype for a new article layout/@comment-24416108-20141216143238

New layout is much harder to navigate. The "Easy Tool Access" can also be done by putting the all tools behind the existing "Edit" button, or even in a right-click-anywhere menu. I've never heard of any serious editing being done without at least a laptop(which i do), so there's no real need to focus so hard on touch support.

However, integrating Ad's INTO THE CONTENT is the worst Idea by far, and that includes the global navigation. If you really want to force all readers into using an AD-blocker, this is the way to go. (Which WILL reduce ad income). Just keep a sidebar, make it easier for a wiki to introduce custom content there(Which will also focus more reader attention to it. You could customize a internal wiki navigation there very easily, and even better if you get a search bar there.), and keep the ads in there. Since the wiki puts content in there, the ads also get some more attention.

Though now I write this, I realize that that would obsolete the top-bar navigation. We can't have that, now can we? /sarcasm.