User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-5774380-20181026134210/@comment-1038387-20181030114557

Because you're looking for a wiki. But most traffic comes from people who want to learn about (say) a character, without necessarily knowing anything about wikis. We are all so immersed in wikis that we think it's normal and standard to do it our way.