User blog comment:Brandon Rhea/Ad Tests on Fandom/@comment-10637-20170427203757

I'm glad you're looking into smarter, more aesthetic ways to work ads into wikis. I can't tell you how many times I've been told by people that they just don't bother coming here anymore because the ads are so much more intrusive than other sites. A lot of wikis have lost credibility, but hopefully, if the visitor experience improves, we can start earning some of them back.