Board Thread:General Discussion/@comment-20644-20141110180435/@comment-4403232-20141112004151

Have their been any tests to how a rename would hurt SEO? Your average person who doesn't edit on Wikia is going to search on Google "Insert Topic Wiki" for example. If "Insert Topic Wiki" changes to "Insert Topic Wikia", is it possible the search engine results would be lowered? Some wiki's homepages might also require a rename, which could break links. Most people won't search for a Wikia on Google, and the few that actually would do so are pretty much guaranteed to get to a Wikia page already.