User blog comment:MisterWoodhouse/Introducing Affiliate Marketing/@comment-28991887-20200910183228

Through our User Experience Research studies, we have confirmed that superfans love memorabilia from their top fandoms.

You don't say

On a side note, I've come to accept the ads in content spaces, but it's unacceptable to change content or navigational elements, like replacing the first article in the Popular Pages side rail for a link to a Fandom article.