User blog comment:Sannse/Your First Look at the New Wikia/@comment-473563-20100820004926/@comment-8072-20100820005952

Najevi, if it's not already anchored advertising, I'd be shocked. I think that's the purpose of this whole "skin." While the ads (it appears anyway) are no longer in the content space (which is amusing, because that's exactly where the banner ads USED to be, and where Wikia said users don't look to click, etc etc.) we're reverting back to an anchored top banner ad, with what looks to me like an anchored box ad on the right, thus the need for a "mandatory" skin update based on "community input".