User blog comment:Brandon Rhea/Why Social Media is Important For Communities/@comment-25024589-20160603000757

Last May, a Wikia friend and I (though mostly my friend at the time) came up with the idea to create a Twitter for a music wiki I administrate. At first I had no idea how to run it, was pretty dang biased when tweeting, used waaaaaaaaay too many irrelevant GIFs in posts, etc., though after observing other similar accounts, we came up with a better way of tweeting. However, for a long time, we tweeted very little&mdash;sometimes there would be over half a month between posts due to a lack of news (though we managed to solve that eventually). Nowadays, we make an effort to tweet factual information every day or two, though we try to word it in a way of which followers won't get bored. (Random fun fact: Since the Twitter's creation, we've also been noticed by the artist the wiki's about twice. ^.^)

My tips/unpopular opinions:
 * Treat all your followers fairly and equally.
 * Engage with your followers.
 * Be factual, but not too encyclopedic.
 * Don't self-promote excessively.
 * Stay neutral whenever possible.
 * Be active on the account, and have fun running it! :D