User blog comment:WikiPim/Wikia helping out commercial advertiser. What is in it for them?/@comment-4053809-20120110222711

Hey WikiPM, All of the information collected in the survey is anonymous and we're using that data to improve our services and learn more about our users. Unlike other major sites, we don't collect information like age, geographic locations or even general interests (obviously we know which wikis you edit). This kind of survey will help us get a better sense of our users which, in turn, will help us better identify areas we can improve.