Board Thread:General Discussion/@comment-5070188-20151202130010/@comment-1647694-20151202145721

Chakor Channing wrote: ... I have to ask how does Wikia benefit from me allowing to run ads when I don't give the advertisers any money or buy their products? Pardon me if I sound like a moron when I say this, but does Wikia get paid a certain amount of money by the advertisers per every view the ad gets, despite me not buying the advertisers' products?

If the ads here function like they do on YouTube, then yes, I believe it's based on views.