User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-5238398-20160926164854/@comment-20644-20160926180328

Wikia is a known name to a core set of users, but, as loyal as we may all be to the Wikia brand, we've found that it doesn't have a lot of awareness in the general public. It's often difficult to explain and it doesn't fully represent what we have evolved into: the largest entertainment fan site in the world, and the fan's voice in entertainment. Fandom represents that and will be a stronger brand term moving forward.

The name Fandom best represents the majority of the platform. Plus, the way we see it, the term fandom is applicable to any passion or interest that fosters avid enthusiasm and community. That certainly applies to almost every wiki here.