Template:Making Ads Better

Making Ads Better

FANDOM is committed to ensuring a well-performing advertising experience for users and advertisers.

Part 1: The Basics


 * FANDOM has two main types of ads.
 * Programmatic ads are placed throughout a page and sold from ad exchanges.
 * Direct ads are bigger, but used less frequently on the page, and are sold directly by FANDOM to advertisers.
 * Advertisers value viewability and relevance.
 * Visitors value ads that don't impact their FANDOM experience.

Part II: What We've Done So Far


 * FANDOM removes any programmatic ads that hurt the user experience.
 * FANDOM will not work with an ad exchange that does not value the user experience.

Part III: How We're Going to Do It


 * FANDOM values quality ads over the quantity of ads.
 * We have been removing programmatic ads in favor of fewer but more high-impact direct ads.
 * These improve the overall performance of the page and are key to FANDOM's success.

The Future: Wiki Modernization


 * FANDOM has begun using high-value Featured Videos for advertisements in order to remove ad clutter.
 * We have also revamped the page and article headers for a more attractive looking site for users and advertisers.
 * We have started running ad tests that remove ad clutter.

Questions or feedback? Contact us!