User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-1954742-20170201193144

I'm surprised that the big "high impact" ads that take up a large chunk of the top of the screen, very often with videos or sounds that start automatically, are the preferred choice. Of course they are "standard in the industry"; ad agencies can charge their clients more for them! I would love to see some market research carried out independently to see how many front-end users prefer them over the older-style top and side banners...

I agree that these kinds of ads are becoming more and more the done thing (e.g. IMDB has them all over the place) but just because they're common doesn't mean that they're necessarily the right thing to do.

I have a brand new laptop and am using the latest version of Edge, but the browser still opens sooooooo slowly when there is one of these "high-impact" ads on the top. I can only imagine that it is much worse for people using slightly older equipment and/or browsers.