User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-737801-20100929014121/@comment-1340045-20100929014601

That's why we've got the Facebook connect option. Linking to Facebook reduces the need of actual quality by vastly increasing the number of links to pages.

A user in the old thread mentioned that the next logical step is to influence the content itself. 'You must include the word 'sexy' at least twice per article' and all that jazz.