User blog comment:Kirkburn/Technical Update: August 31, 2016/@comment-1251315-20160901143250/@comment-452-20160902043902

It's slightly different than when they started referring to all wikis as "wikia"s, although they've flip-flopped on that and have been re-updating all the help pages to replace "wikia" with "wiki" or "community".

"the word fandom itself can often have a negative connotation."

- MZD

I was thinking the same thing, their recent penchant for adopting words with negative connotations is perplexing.

They must think they don't have enough ill-will, so they're trying to get more by renaming themselves to a term which already has plenty.