User blog comment:Tedgill/Making Ads Better: How We're Going to Do It/@comment-5973717-20170121051226

Personally, I'd be more OK with ads if they actually matched the community in question.

Perhaps Wikia could set up an agreement with Amazon, where if somebody follows a link to an Amazon product, and buys it on Amazon, the people who provided the link could get ad revenue. For example, the Code Lyoko Wiki has pages for several pieces of Code Lyoko Merchandise. We could edit those pages so they link to Amazon, and Amazon would pay Wikia for pageviews and sales.

The Spongebob wiki could link to various pieces of Spongebob merchandise on Amazon and Rakuten.

Basically, the advertising should match the community, and this can be done with matching things in the page to the ad.