User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-26335203-20181010024804/@comment-73.223.156.227-20181014053727

BF10, that's not how SEO works. Literally NOBODY searches for "Wikia" or "fandom" so claiming one is stronger than the other isn't accurate. People search for "marvel cinematic universe", "Darth Maul" or "Ultima Online" and whichever site is strongest in those terms gets pushed to the top of the search results. Search engines give very little weighting to the domain url itself. Not zero, but very little. But nobody searches for Wikia unless it's in this format: "site:wikia.com boku no hero academia"