User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-28822533-20160926160804/@comment-20644-20160926181317

One big thing we took away from that change is how, even though it seemed minor, any change to how people may perceive the platform is going to be significant to them. We're being very deliberate with this rebranding in terms of how we're rolling out the changes across our site, as well as how extensively we're communicating it across the site. That way, we're ensuring clarity instead of confusion.