User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-80.229.116.230-20170117222806

Yes direct ads are a step in the right direction. However expanding ads have been mentioned. These are super annoying. Also Wikia often has ads that take up most of the vertical space on the screen.

Unless you can limit the size of the ads, and stop all ads that expand when you rollover them, I will continue using an adblocker on Wikia