User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-33143709-20170117013239/@comment-26239285-20170117020626

Wikia is providing a very high quality service to us without us having to pay a cent, at least not directly. They need advertisement revenue to keep a site like this going.

I'm all for making ads relevant, even if it ends up influencing where we spend our money. Improving ad relevance is a win-win, we get to keep using Wikia, both Wikia and producers make money, and we get to know about products that we might actually be interested in.