User blog comment:Craiglpalmer/Introducing Fandom/@comment-5006654-20160125230647/@comment-20644-20160125231858

Communities don't always want that kind content. Take Star Wars for instance, since it's obviously the biggest thing in the world right now. The types of Star Wars articles on Fandom aren't the kinds of content that Wookieepedia would be interested in. Which is totally valid. Wookieepedia has chosen to document officially licensed information in an encyclopedic manner. So if we posted everything on communities, then right away we're not able to utilize the biggest Star Wars fan site in the world, so how would we be able to write Star Wars content? The other option would be to create a new Star Wars community for our content - and if do that, who are we really benefiting? No one, ourselves included, because the SEO would be really bad.

Fandom centralizes everything in one place in a brand new experience that leverages powerful SEO, existing brand recognition, a strong new brand, and more. Communities get to continue focusing on the type of content that they're great at, and Fandom becomes a pop culture destination for fans across the web - all while highlighting the content communities are working on.