User blog comment:Meighan/Start a Wiki: Tips for Success/@comment-3574101-20110624202856/@comment-1025281-20110625005329

For a few years, Avatar Wiki was small but had a stable community to maintain it. Interestingly, social media wasn't what started building up the size of the community &mdash; all it needed was improved search engine optimisation (we were languishing on the second and third pages of search results for our topic), and maintaining a friendly enough atmosphere to snare people who came around and made an account.