User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-25572720-20170118000912/@comment-11515627-20170118214307

DEmersonJMFM, I was specifically talking about this: "so that sort of content integration and spotlighting is important to us."

Nobody asked for "integration" and "spotlighting", and every move Wikia makes to increase said things have always been met with negative feedback from their users. It's not overreaching or assumptive, it's empirical. I never said everybody uses adblockers.