User blog comment:Craiglpalmer/Wikia is now Fandom powered by Wikia/@comment-1618941-20160926203143/@comment-20644-20160926210642

This is fairly normal. Like we said in the FAQ, we're not the only company out there to use an English-language word internationally. Apple, Facebook, and SnapChat are all examples of brands that have English-language words throughout the world. SnapChat is an especially good example. That's a very Americanized term, but it's become understood across the world (due in no small part to their ability to market themselves). And going in the other direction, look at a company like Volkswagen ('people's car'). That's a German word, but it's understood globally. The word wiki itself isn't a word found in each language, including English (it stems from a Hawaiian word), so even the name Wikia doesn't have obvious international meanings to it.

We're confident that non-English users will quickly come to understand Fandom as well.