User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-67.183.129.119-20170119055139

Marketing that is too pushy. Or that puts up videos, with no user-controls, promising only minutes of your time taken, but escalates to 30 to 60 minutes...no user controls. Ads that automatically come on, and/or with very loud volume, and/or no user controls, are injurius to listener's ears, and interuptive of other tasks one is doing.

Bottom line, pushy, RUDE advertizing, babbling infomercials, etc., creates BAD consumer opinion of product, fails to help product sales, and some can even do physical harm to listeners, when volume is too loud.

If we have to have ads, it's better if we can choose subject matter, control volume, on/off/pause, and, have honest labeling of how much time a video ad really takes. For ads that are long, being able to choose to view a printed script, works better.