User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-1510118-20100928233408/@comment-1510118-20100928234411

I get what you mean, Nitpicker. In the long run, they will lose. But they'll be bathing in money for the first month or two, which is not what we want to happen. But we should try a liiiiittle harder to get them to get their shit together.

EDIT: Also, at this point, the New Look doesn't seem like it's drawing any new users in. And I hope it doesn't.