User blog comment:Sannse/Important Updates on Wikia’s New Look/@comment-1889067-20101002013054

People choose (or rather; chose) Wikia inc. for its feature-rich environment; If you wanted something different, it could be changed as so.

If you've ever been on a hiring committee you know that looks are everything on a business letter or resume. That rule applies to wikis as well; Looks are everything. And this is a resume that should be thrown out.

Twitter and the new Wikia look are very similar; the only difference being twitter is more customizable. Content is an integral part of a wiki, but Do you go to twitter to get an organized page with useful information?

Such is the way in the business world, somewhat akin to fishing;
 * 1) Attract
 * 2) Hook
 * 3) Take away incentive (maximize profit)
 * 4) Profit