User blog comment:Brandon Rhea/How we're testing the fandom.com domain migration/@comment-36374088-20181007191725/@comment-31955138-20181007224807

@Icier, Change isn't always bad but when you are trying to create a recognisable brand it needs a lot of justifying. And given that they are moving away from one more closely connected to the product they are selling a good one doesn't spring to mind. It could be repositioning but given that the market Wikia most appears to be trying to reposition into is the one of clickbait I hope it isn't.

Additionally, @VGN34D doesn't appear to be dictating but rather pointing out they are moving forwards despite near universal community disagreement. Although Wikia has every right to do this it is foolish indeed.