User blog comment:Brandon Rhea/Making Ads Better: The Basics/@comment-24650808-20170117015017/@comment-20644-20170117181017

Our goal, like online companies across the web today, is to have fewer people using adblocker on the site. However, we know that to do so requires us to improve the ad experience on the site. We can't just ask you to turn it off without giving you a reason to do so.