User blog comment:Jenburton/The Values of Fandom: Community/@comment-416633-20161129213701/@comment-11515627-20161207055554

Agreed, 100%. But there's more $$$ in social media, annoying as it is. The rebranding itself didn't bother me so much, except for the simple fact it embodies Wikia's sudden efforts to take the focus off the encyclopedic content (its foundation) and put it on the social media aspects of the site.

They should just make a separate offshoot. Fandom should be its own website entirely where fans can "discuss" and "share" what their passionate about all they want, but leave the serious stuff to the encyclopedic side at Wikia. I'd even be fine with a wiki having a corresponding Fandom community, but I just hate to see the corporate side of Wikia trampling all over the stuff that made them popular in the first place.

When I turn off my custom CSS and look at how emphasized other "news" from other "communities" are right next to the content that's actually relevant to my wiki where I work to create the content that's there, it's incredibly off-putting.

This whole culture is rather a turn off, to be quite frank. Social media has become far too dominate and everyone's trying to hop on the wagon to amplify their position as a corporate entity, and it's just annoying.